Using Human Design To Get Aligned In Your Biz with Adriana Keefe

Using Human Design To Get Aligned In Your Biz with Adriana Keefe

Using Human Design To Get Aligned In Your Biz

with Adriana Keefe

Can living in alignment with your Human Design catapult your business?

That’s just what happened with Adriana Keefe when she found Human Design and started applying it to her business.

Not only did alignment bring more abundance, but she also found more happiness too!

Being aligned is that thing that makes you magnetic to your soul clients and this episode gets into how your intuition and your Human Design type can help you let go of the subconscious patterning that is blocking you.

Highlights you won’t want to miss:
  • Why Adriana left a job where she was thriving but feeling burnt out.
  • How your true authentic self is the yummiest thing you can be.
  • Is holding on to subconscious patterning keeping you from your goals?
  • Your energy field has answers to what needs to be shifted and cleared.
  • The different kinds of energy healing available to you to help with your blocks.
  • Human Design as a tool to live in alignment with who you are.
  • What helps you thrive for each of the 5 Human Design types.

All right, warm welcome back to the podcast, friends! I am pleased to be joined by Adriana Keefe today. And we are going to dove into, you know, where you’re blocked in your Human Design and some strategies to help you overcome that.

I know, all of you, you’ve got about Human Design. I do, too. And I also kind of feel like it’s like a little bit of a foreign language to me that I haven’t quite picked up on yet. I know like how to count to ten, and that’s about it. And so if you are new to Human Design, I think this is a really fun place to start. I know my audience. We love to talk about money. And so Adriana and I were just saying before we started recording, we’d love to talk about money, too. So I’m sure that we’ll tie into this in a big way. But before we get into that, Adriana, I’d love to have my guests introduce themselves, let us know a little bit more about you and how you got to this place.

Of course. Well, thank you so much for having me. I was really excited about this recording because I love listening to your podcast and I love your energy. And we both say the F word a lot. And so I’m down with that. I’m Adriana. I’m from central Massachusetts. I am a mom of three, a wife, an animal lover. I love wine and swear words and new girl and Schitt’s Creek. And that’s probably all my favorite things right there. I love – I watch new girl like every week or so good…
alternate between the two of them it’s

so good

night music…

Well that and working moms. Have you seen working moms yet?

I’ve seen some of it. I haven’t watched it. Like it’s not the same degree. Like I’ve watched the show mostly.

Same but still good. So good.


So I’m a sucker for that type of show. I actually ended up marrying a man who very much looks like and acts like Schmidt. So love it!

Oh my gosh!

You know, that happened after the fact.


But yeah, I started in coaching actually through the network marketing model. And my coach at the time was like trying to point out to me that I really should branch out on my own because I’m a very good coach. That’s my favorite part of the team. And during that time I was actually in real estate. I was so burnt out, I was exhausted. I was pregnant with my second child. I’m a very high anxiety person. I was stressed out all the time. I wasn’t sleeping and the market was kind of like it is now. It was just like four years ago that I stopped. So it was crazy and I, I needed to figure my stuff out. So I work with multiple life coaches and then a business coach and then I just ended up jumping in and I was like, why the hell not? I mean, I was on maternity leave. Let’s have fun.
Right. Well, going from real estate into coaching, like I can see there are some definite correlations and having to have patience, you have to be really self-motivated and self-driven getting yourself out there.

And I mean also with real estate like I know people who, you know, they struggle selling low priced houses and people who just have like these gazillion dollar listings and they’re like killing it.
And so there’s such a wide spread that you have to choose from and like where you’re living. We’re both in Massachusetts. I think that’s like the coolest thing. So when you finally dove into coaching, how did you decide sort of where you wanted to be in coaching this so broad? And it’s a saturated market. I mean, there are so many coaches out there and there’s a very low barrier of entry. So how did you start to differentiate yourself in your coaching?

I mean, luckily that was very similar to real estate, too. I mean, they’re a dime a dozen. It’s you, do you stand out or you don’t? And with coaching, it was not as smooth sailing from the get go as real estate. Like with real estate, I won two awards my very first year and it just kept on going. And then with coaching, it really took some time to find my groove, really took time to understand how to stand out because with real estate, you know, people either have to buy this, you know, this house or they’re ready to make the investment. They’ve been saving up for it.
But with coaching, a lot of times people don’t understand they need it until they really need it. And then it’s like, Well, do I want to spend the money and going through all that?
So that was definitely challenging navigating, learning how to sell myself essentially, and, and have them understand why this is important. And especially me because I was working with a lot of moms and moms are notorious for not spending on themselves. So even that took me a while.

But at first, I worked a lot in like the finding your purpose because that’s what everyone kept coming to me for. Like, how did you figure this out? How did you get here? What books do you read, what podcast do you listen to? So I did that. It didn’t take write off though. I mean, I had clients, but it wasn’t like the success that I always envisioned for myself. So working with different coaches, I play around with different offers. I always think having a business coach is crucial, no matter who you are, we all need one. And then it kind of transformed over time. I started to also, throughout this time, understand my own sense of spirituality.

I did not have any sort of spirituality for a very long time. I grew up in a Christian Catholic household. I never resonated with it. I unfortunately struggled for a few years with sexual abuse as a child and very much like, why would this happen to me, you know? So I lost all sense of faith then. And it was just over the past few years taking up yoga during that what I call my quarterlife crisis with real estate. I wanted to find a hobby, an outlet, and yoga, that’s what started everything for me. And it led to meditations like scripting, manifestation, and it just kept going. Reiki became certified and Reiki and all these things. So it just kind of spiraled out of there.

And so now the more I was working with clients, the more I was like, Yeah, but it’s not just about your goals. Like, what are you feeding your body? Are you getting movement in your day? And we would meditate in the sessions, and I started to realize, okay, I’m kind of a holistic coach. And then it just everything else that I was interested in that I would bring into my sessions, like manifestation, like human design, they wanted more of. So I really started to niche down which everyone’s afraid to do, right? So the more I niche down though, the more success I found and the more happiness I found because I was finding I came out of the spiritual closet, you know?

Yeah, yeah. And I know that feeling, too. When I came out of my spiritual closet, everything exploded. You know, you have self-doubt and fear that people are going to think you’re this, like, total weirdo. And I always personally had fears of, like, they’re going to see that I’m this super intuitive person and not want to have anything to do with me. Like, I don’t know why I would think that, but that’s what always stopped me. And similar to you with coaching, it was a progression of once I started to like let it out a little bit, then I let it out a little bit more. And then I was finally giving myself that freedom to be fully embodying.

I hear your story kind of similar, even with yoga, kind of getting you back into your body, reclaiming your body, coming back to yourself, and then being able to express that in other facets of your life. And then immediately with your work as well. And when you can see that your sessions are more dynamic and more robust, that builds confidence. And it’s like, well, damn, I guess this is this is me. This is how I want to be in my work. And when we can put that true, authentic self out there that we’re all doing what you love, like that is the gem. That is what we’re all hoping to do. And when you come at the world with that kind of energy, it is so yummy and magnetic.

So it does it does say, oh, yeah, she knows what she’s doing. And so I teach this in my programs too around being a specialist versus a general practitioner and standing out in a saturated market can be really challenging. And I think that on one hand, you know, folks want to grow business and they want to make an impact. On the other hand, there are so many subconscious saboteurs that are not permitting them from getting out there. And so I know we want to kind of dove into that because as we get into human design, you and I were kind of chatting about there are some there’s like this some groundwork that has to be done before you can truly unlock your human design.

So what have you discovered with your clients when you started to kind of activate them with your work?

It’s so funny because the more that I have started to understand the stories in the subconscious, the more I’m easily picking up on it. Like how you were just saying you don’t know why you felt as though being intuitive was like a bad thing. But if you think about it, when we were kids, I don’t know about your parents, but my parents would not go see a psychic like that would be weird. I mean, it..

Wasn’t weird in my family. It wasn’t even. It just wasn’t talked about it.
Well, yeah. There you go.

That’s part of it is like. These things are. Not just subconscious that happened to us in this lifetime, but when we actually do the real work, we find out where it was rooted from, from other lifetimes and and through generations. And so there is well-documented evidence that shows that our lineage carries imprints of what’s happened to our ancestors. So you might not have had like for me, like I wasn’t in a Christian home, I was in a Jewish home, and they didn’t care. And then my dad saw a Reiki practitioner. So it was not like taboo, but like he was a physician. So like, I guess like in that realm it’s a little bit like off from center. But it was never a thing.

And so you think like, where did that come from? Well, it wasn’t from this lifetime. I know that we can unpack so much when we really get hyper-focus. Like that’s part of our evolution as business owners is really all that internal work. We are not separate from our business, so our business growth cannot happen and we’re just like – no, I’m just here. I’m still like it literally. It’s not you can’t it does not work that way.

But at the same time, you don’t want to attach your self-worth to your business. And it’s just like this constant personal development journey. And you’re like, why in the world would I come into this quiet time and do this crap?

Exactly. I know I can’t wait to dove into more about epigenetics that fascinates me so much, but, you know, that’s a whole other topic. Um, I, I started seeing when I would work with clients or I mean, even with my own work, you know, we, they’d be really fascinated by something, they’d be in it. And then by the next session they’d be like, oh, with this, this and this. And I’m like, okay, why are they not seeing that progression? Why are they not holding true to what they want to do? Why are these affirmations feel bad to them? If you’re doing affirmations, they feel bad. That’s why would you, you can’t do that.

So I started to dig real deep and shout out to the Expanded Podcast by To Be Magnetic. They do a lot of this deep subconscious work. And I started to understand that.
And of course I read The Body Keeps the Score and learned so much about myself as, you know, the PTSD and everything. And the more I thought about it, the more I was like, wait, if we’re holding on to all of these stories and all of this subconscious patterning, how are we ever going? This is why we can’t reach those goals. This is why, like someone tells us, oh, this will work if you do this.

And then we try and do it, and then we fail and we’re like, Oh, that, why am I so bad at this? So you’re and your body manifests in all sorts of different ways, the stories that you’re holding on to, the trauma that you’re holding on to. We know that it does that physically with illness and whatnot. But what’s not talked about enough is that if you subconsciously only think you can make $5,000 a month and you truly don’t believe that you can get past that, you’re not going to get past that. So we need to dig deeper and figure out where did this come from, where did this stem from?
And a lot of the time, if you’re like me and you had a traumatic past, your memory is shot, like you can’t remember a lot of childhood. So when someone would ask me, Oh, go back to a memory and let’s work on that memory, I’d be like, I don’t know. I literally don’t know. But that’s where the powerful work with the subconscious mind hypnosis is something I’m doing right now.

That’s amazing!

Is, is like life changing because it brings up these memories that you didn’t know were still stored in your body, that you have so much resentment and or hatred or.
My biggest, biggest pattern that we found out was that I felt like a disappointment. Everything I did, I felt like a disappointment. And so I really had to work through that in order to move on.
That was continuing to hold me back. No matter how hard I hustled and pushed and did all the client meetings, it didn’t matter because I was still going to hold myself back and I. It just had to be worked out.

Yeah, absolutely. And even hearing you say that, it makes me think even the story I just shared around, like, people would leave me abandonment. Like, that’s like that’s my core wound of abandonment. And I too, like you like there’s very I have a very limited memory as a child and adolescent. And even when you don’t have the memories, it doesn’t mean you can’t access those places.

And so part of the work that I do energetically is as I tap into those places and I don’t have to have a story to hold on to, your energy field shows me where we need to go and where we need to begin. And it can become like a conversation of, okay, this is where let’s say we’re in your throat chakra at or in the throat chakra. And I’m feeling this constriction and all of a sudden I’m seeing this sort of video in my mind of the situation as a child and your Catholic school and the nuns are saying something to you, and then all of a sudden you were hit and you were punished and you were put somewhere else.

And you realize at that point, my voice doesn’t matter. You know, it’s like it doesn’t even have to be an actual memory. It can be what’s playing out in your energy field that needs to be cleared.
And so that is what’s so significant when you can finally realize that you have to unearth a lot of stuff so that you can truly heal past those things. And, you know, you don’t have to have the memory. You can obviously do hypnosis. You can do all kinds of work.

And I’ve even had people in certain circumstances say, like, they don’t remember exactly. And that’s okay if you don’t remember exactly, because your intuition will take you to the place that you need to do the work on. And from there that it’s like the next piece, the next piece, the next like. And with your when you’re with somebody as a practitioner who is highly skilled, they can hold the container for you to go wherever you need to go and to lead you or to hold the space or to stop or to stay or to clear or whatever they need to do for you. So it’s tremendous work. And it sounds like you’ve been really blessed to work on yourself with some really skilled practitioners and with your own work.

And I also did an Akashic Records reading, and that was also mind-blowing because there was some abandonment and loneliness there that also carried through into this lifetime. So yeah, just like you were talking about all the past lives and genetics and it’s all there. And now as you’re talking about your energy work, I’m like, Oh God, what are you picking up about me right now?

Like, hey, so, so, so… Okay, so here’s the fun part. Okay, so it’s kind of like I thought I used to think the same. I used to think the same thing when I started doing energy work when I was 18 years olds. I’ve been doing this for 23 years. And when I started going to school, I literally thought the same thing. I’m like everyone, it’s like I thought I was like just standing naked in the room.

Naked? Yes. Looking out there, peering into my soul.

Oh, my bit. I’m like, Oh, you can see it all! Oh my God! πŸ˜€

But here’s the thing. And the fun, fun. Fact about people who are highly sensitive or psychic. We don’t want to know.
Most of the time, like we don’t want to know and therefore we don’t get information coming at us. Also for me, so I’ve been doing this for a really long time. I actually find it to be very unethical to access some of this energy field without their permission.

And so I have like this happened to me. I was at a retreat somewhere. I was in Arizona. And this woman came up who’s very like. Well, very esoteric. Like she came up to me and basically gave me, this feels like you’re the chosen one. I have to tell you, this thing, it’s like really important that I do this activation for you. And I was like. Well, what? And I was like, it just sat really weird. And I was like, I’m like, what is she talking about on the show once? And I said something to a friend of mine who was at the same event, and I was like. What is this thing? She’s like, did you give her permission to access your field? I’m like, I did not. She’s like, that. It’s total bullshit.

Yes, that is what it is. I’m like, Thank you. It’s like, I couldn’t I couldn’t, like, put my finger on, like, why it was so uncomfortable. Yeah. And I was like, it’s so off.

And so to backtrack one, I’m not tapping into your field. However, there was a podcast episode when I was like years ago when I was with somebody and I was talking to him and all of a sudden I was like, oh boy, I just started coming in. I was like, oh, podcasts exclusive.

I’m sorry, can you please put your clothes on?

Getting some information now relevant. And I did start channeling a little bit for him on the podcast. But typically that doesn’t happen and it’s really, you know, it’s like an on-and-off switch.
And so my like they know when I’m on it when I’m not on. And podcasting is not one of those times, typically speaking.

Good to know.

So you’re safe, you’re safe, you’re wrapped up like a cozy little.

I didn’t even think about that when we first started until you said it. And I was. Like, Oh. πŸ˜€ Because were all been sick here we all have colds. And so I’m like, not in my best today. So it’s like, Oh, no!

It’s all downhill from here. Well, so also you know, it’s, it’s funny. So a lot of the things that we’ve already talked about are things that I do teach in my certification. And so I created the certification not only to teach the energetics and advanced energy healing, but also the business ethics and how to actually create a profitable healing business. So for coaches and healers. And so part of it is to be able to do all this work and to package it and to get it out there for people. So I do teach. If people are listening, they’re like, Oh yeah, how do you do those things? I will teach you, but not right now. But I digress. I, you know, I ask so many questions. I get so into conversation that I’m like, wait, we’re not even on topic anymore. So I’m going to rein it back in. And we’re going to talk about before you dove into human design types, I know it’s really important that you clear some of the energy before that begins. So you’ve kind of discovered that, I’m sure, with seeing your clients, right?

Well, the thing about human design is it’s all about conditioning of the world and how it’s imprinted on you and how you’re no longer who you were born as and who you’re designed to be.
You’re masking yourself and your insides are like screaming to get out, even if you don’t realize it. And so when we want to decondition or… I’m sorry, when we want to live more in alignment with who we are, we have to decondition ourselves from where we’re currently at. And I believe a lot of that work starts with the subconscious. Because you, you know, I have known about human design for a few years now.

And then I would, you know, dabble in it here and there, and I’d try the strategy and the authority and sometimes it worked well. Sometimes it was not. It was like resistance. And I didn’t fully understand why until I really started to do work and really wrap my brain around, you know, the books and the teachings of it. And it was all my subconscious blocking me from everything and all the old stories I was telling myself. So when I started actually implementing this into my business like that is my business strategy is just living in alignment with my human design. That’s my strategy. And when I started living by that, that’s when business exploded. And so I was like, Oh shit, something is here. And it’s more than just like reading my horoscope or something because it’s astrology based. So there’s a lot with astrology.

And then I started doing the work with my clients, and you would just see the deep stuff that came up and this relief, this feeling of relief from them, it’s not even like they were purposefully holding it back some of the time. It’s just like, Holy shit, I didn’t know that was there. But now that it’s out there, I’m like, Wow, I feel so much better. And it was almost like this permission to move forward.
Yeah. So what would you say? I mean, we were talking about the different human design types, sort of. What would you say? You know, you see what we’re saying. Like maybe it’s not a pattern, but some commonalities within each type.

And I will say this, the woman who does my podcast show notes, Nicole, who is definitely going to be listening to this, is been she’s been super into human design lately. Hey, sometimes she’ll ask me questions like she asked me a question of like, do you know if your solar plexus is open? Do you know if your route is open? Is it whatever? And I was like. Listen, I’m just going to give you all my birth chart and you can find that out for yourself. And then you tell me that. And she’s like, Oh yeah, it is. It’s fully developed. That’s why it’s easy for you to know that. I’m like.

Do you know what your type is? Do you remember?

My manifesting generator?

Okay, me too. So do you know what her type is?

I would be like, Yes, I do know exactly what that is.

Oh, no, I can’t remember everyone’s.

I don’t know.

It’s just me, right?

I mean, there’s all.

These numbers on here. This is the body language, right? It it’s so even with the work that I’ve been doing over the past couple of years, there’s still so much I don’t yet know and I’m constantly learning about it. It’s very in-depth.


So I try to teach it from a very underwhelming way. So that people don’t feel like you’re feeling like, what are all these numbers? What are these planets? It’s just it’s a lot. So baby steps, baby steps.

Let’s go, let’s go. Let’s hit each of the design types and sort of get a little information for folks who are new to it or maybe want to go a little bit deeper. Because really, I really feel like more and more and more people I know are using human design or gene keys and really accessing that next level in their business. So I think this is like the present and I think it’s also the future of business growth.

Mm. I agree. Yeah.

So okay, we’ll start with the five types. There’s the generator, the manifesting generator, the manifester, the reflector and the projector.
Reflectors are super uncommon, only about 1% of the population. So I’ve only ever actually met three people who were known reflectors and I was like, can I have your autograph?
But we’ll talk a little bit about like how they can be supported both when they’re in their business and by other people. So, you know, everything I’m about to say, you can tell your husband, your wife, your partner at work like this is who I am and this is what I need from you. And this will be very supportive for you.

So as a generator, they’re about like 35% of the population and they’re very much like the workforce energy. They have the energy that can like go, go, go when they’re feeling really lit up by what they do. They have that defined sacral center, which is what your podcast, was talking about. And what they really need, what really works for them is to tap into that sacral response. And what that is, is their gut response.

So generators tend to be very vocal, like if they’re having a piece of like delicious pizza, you might hear, oh, or someone’s like, Do you want to go out tonight? And they’re like, Oh, like that vocal response. That’s a very natural for them. And that’s literally their answer. If it’s their authority as well. So your strategy is the way that you interact with the world around you, and your authority is the way that you make decisions.

So for generators, they have that defined, sacral center. They want to tap into that gut reaction. But if their authority is different, like emotional solar plexus authority gets a little bit more in-depth, a little bit different, but we’ll leave that for you can find information on that on my website. So I’ll give you that at the end. So with generators, they can also sometimes seem slow with projects because they need to, like, get one thing finished before they can move on to the next. That’s very hard for them to jump around, which is what my husband and I found out. When I found out he’s a generator and I’m a manifesting generator, it was like, Oh, because he would get so frustrated if he had to stop what he was doing and maybe help me with the kids, or I was all of a sudden working on a different project, he’d get frustrated with me because why are you hopping around? I get frustrated with him because I’d be like, Why can’t you hop around? And then we understood, like, he just needs to finish something. So sometimes that generator type can seem slow, but what it is, is they just want to complete something before moving on.

So asking generator? Yes or no questions, waiting for that defined sacral response and then allowing them to finish the projects that they need to finish. And so think about that. Taking it into work, ask yourself, what was my initial reaction when this opportunity came up for me? And then how can I make sure that I complete one project before moving on to the next? Super important.


With a manifesting generator like myself. Another big part, big portion of the population number like 37%. Very much that workforce energy. We are similar to a generator where we have that defined sacral center and that gut response. But we tend to seem a lot more speedy because we can hop around, we can do a bunch of things at once, and that’s natural for us. This is the very first thing that caught my eye with human design.

My business coach at the time said, I think you really need to look into human design because I was going through this identity crisis, I was growing up and my I always had multiple jobs.
That’s me. I was always like, how can I make more money? How can I do all the things? And I jump from one thing to another. And I was always thinking I was being viewed as a quitter. I would get bored of something. I did the same thing with my boyfriends. I get bored and I’d move on. I hadn’t.. my aunt used to call them flavor of the week and it wasn’t really like they were like, don’t judge me, but that’s who I was.

And then so when I first saw that I was a manifestation generator, multi-hyphenate will be passionate person. Who moves quickly to do things and then just as quickly after those things is that was so validating. So, understanding as a manifestation generator that it’s good for you to have multiple things going on, both for hobbies and for work.
And define sacral center saying yes or no to things. And listening to that response and encouraging manifesting generators to find more hobbies or to follow that spark, that passion. Tell them it’s okay to have so many different interests.

But when you’re doing this in business, know that you know within reason because you don’t want shiny objects syndrome. But at the same time know that if you’re feeling like you’ve tapped out of where you’re at, you don’t have to stay there. That was very much me. With teaching the purpose work and working with moms and the decluttering space. I felt like I was tapping out, but there was that part of me that was like, Yeah, but I’m kind of already known for this and well, a lot. And you have to understand that you’re made to learn something, excel at something, teach it to others, move on.

I would agree with that as well. And as a manifesting generator, I know I can really only do things that I am super ecstatic and lit up about. And if I’m not there, it’s like you. You cannot make me.
I last, at the end of last year I was going into a launch for a program that was no longer lighting me up and I was like, No, we’re not doing it. I stopped and I was like, I. I mean, there was like 900 people signed up for this challenge that I was leaving them in to join in this proven model that. It had multiplied and tripled attendance. Each time I opened it and it was proven like. It was not if people join, it was like, how many will I allow it? The thing was cranking and I was like, This is about like, I don’t want this anymore.
Good for you, that’s so hard to walk away from. So it’s really good…

Yeah. For me, my team was like, well, why are we going under? So I was like, You’re all going to be fine. Just… Just trust me on this. Like my ship. If we all drown, we’re all going to die. Yeah, I’m going into an iceberg. It’s going to be great.

But truly. I think that. I mean, I would add on to that is saying like, you know, it’s good to I have multiple passions and I you can’t make me do things I’m not excited about, that’s for sure.
That’s what really leads to burnout as an either generator type is when you’re not feeling lit up by something and you’re forcing it. Well, that’s when you’re working 40 hours plus a week and you’re not making the money you want to make. You’re not lit up by what you’re doing.

And I will add, like my one of my programs is a membership that every single month I’m doing something different. And so it just feeds my soul like it’s like my gem master. I just get to geek out about it. And every single time what am I excited about? And I channel and I get to do whatever I want to do. And it’s nice to have that outlet that you don’t have to be like so formulaic with.
Yeah. It’s so funny because I have the same thing. I have another business that I recently started, and it’s a spiritual wellness collective. So every week we have different workshops with different healers, and that also feeds my like, ooh, new and interesting, you know.

Yeah, yeah, it should be scratch.

Yes, exactly. But then the same as like with the generator, like we also need to remember that we need to slow down sometimes and not allow ourselves to get into that overwhelm space. We have a ton of energy, but we also need to remember to rest and rejuvenate. Like everyone right now.

So with manifesters, they’re really, really good initiators. Like they have an idea and they’re a go-getter and they run with it. Don’t try and control them like they just need to be in their zone, doing their thing, having control, and asking them too many questions can be too can come across as controlling to them. So if you’re a manifester and you’re feeling like you’re struggling with that lately, you’re struggling with this sense of anger wherever it’s coming from, and you can’t pinpoint why you’re feeling frustrated. It’s likely that people see something someone’s doing somewhere. You’re feeling like you’re being controlled by somebody. And that’s really difficult for you.

Oh, autonomy is really, really important for a manifester. So knowing that it’s how can I build my business in a way where I have the control and I can be the go-getter delegating as necessary because you don’t have that generator energy. So yes, you can go balls to the wall and take on something, but it’s also important to delegate.

And I kind of giggle when you said that too because my husband’s a manifester and I could ask him like the simplest question. He’d be like, why do you need to know?

Like, Oh, I, I, I know…

you’re all over me woman!

All I know is, like, has nothing to do with work. It has to do with, like, hey, where are you? Like, on his phone. In the truck. Where are you? I’m driving. Mm.Yeah. Like you near that town. Just a touch. I’m on the highway. Oh, like in this state. This region. πŸ˜€

And that’s a manifesting generator trait is the informing. A part of our strategy is to inform others of not asking permission but to keep people in the loop when we’re making decisions. And then we also feel frustrated when people aren’t doing the same in return. So that’s a part of being a manifesting generator. I need to know what’s going on at all times. Because we’re speeding 19 place. Like, where is that place sitting exactly?


It’s hilarious.

Totally normal. Yeah, it makes so much sense.
I think in the future there might be a future for me with human design and relationships or sex because it really intrigues me and like the the couples. But anyway, so manifesters there’s also because they don’t have that generator energy it’s really important for them to settle down and kind of slow their mind and such, especially before bed, because that’s when like the racing thoughts can come through and having some sort of rest and rejuvenate before actually settling down for the day is really, really healthy for them.

And I literally just said this to my husband the other day. Yes, we’re watching how to get away with murder. And he couldn’t sleep after. I was like, you need to clear yourself.
And like, you’ve got to really, like, rest before going to bed. He’s like, I don’t know. I just can’t watch it. Like, that’s all we want to do, girl, because it doesn’t get him all amped up before bed. So it’s hilarious.

That’s part of his type.

Emily, I wonder what he’d say to all of this. You probably be open to it. He’s married to you. Within reason. Like little friends and so little friends. So, I mean, he doesn’t judge me anymore for all this good do. But he is. He’s like little sci-fi. Debatable.

Oh, good. So the next two types that we talk about, these are very much more of like, we need to rest. Like, take that kind of sort of like it’s a joke, but not really, but projectors. They’re very, very good at seeing what other people don’t see. They are very good guides and leaders and they give great feedback and advice.
ut that being said, part of their strategy well, their strategy is to wait for an invitation before giving that guidance or giving that feedback. If not, that’s when a lot of like bitterness feeling comes up. Like the other person’s like I didn’t ask them why are they trying to feel superior to me? And then the person who is the projector is feeling like, why is it feel like I’m talking to a wall? Why does this not feel right? And so waiting for that invitation. Waiting for the initiation of whatever it is that you’re trying to do is a huge, huge part of a projector. Now, it doesn’t mean So for projectors, I always suggest playing around with like, you know how Instagram on the stories has like the question stickers and everything. That’s literally an invitation for you right then and there. Like do a poll, do a question, and then for people who respond to it, then you start the conversation. So that’s one of those fun projects I like to give my projector clients when they’re feeling like they can’t move the needle on finding clients or growing their business. Well, are you asking are you opening up that door for them to ask you that?

Yes. Doing the biggest eye roll right now for people who can’t see me because I’m like it says I… In part of my coursework, I was putting together the framework for attracting so many clients. And there are like that’s. One of the main ones is like, well, are you just throwing things out there like anybody say that they worry about or Yeah, what I want to hear. Is this all for me? One of that.

Exactly. Yeah, exactly.

Not that


Call like, hey, would you like this 19 item checklist? Like, no, no, I don’t want it. Could you give me that one thing that’s at the top of it, though?

Yeah. Yeah, right then number one. Sure. That’s exactly it.

That’s who they are as projectors like they can. They’re they’re great coaches because they really see with, like, a whole new set of eyes. But but they really need to make sure that they’re being invited into that conversation.

Projectors. They’re very much known for only being able to work a few hours a day without needing rest. And what I mean by work is like to be in the work, like to be in your clients doing emails.
Now if part of your work is like educating yourself and maybe doing a training or something like that and that feels useful to you. That’s not so much what I’m talking about, but it’s really being in the work. After a couple of hours, you really tired, so it’s really important for projectors to put in their work day like maybe literally an hour or an hour hike or whatever feels like rest to them. Maybe you just turn off your brain by watching some trash TV like whatever it is, create space within your day to make sure you’re clearing that and you don’t get lost in all the doing. That’s when you’ll really hit a wall. Your energy isn’t right. Nothing will be right.

Yeah. This is like textbook. One of my team members is a projector, and this is like her to an intuitive and she knows her human design type and like she’s really, really great at giving herself budgeting hours to, like, only do it.

Good for her…

And even if we’re, like, getting close because she only works for me 10 hours a week and she, she’ll let me know I’m already at nine and a half. I just wanna let you know that that task will probably need to wait until next week. I mean, very good boundaries and I love that about her and I respect that about her. So it’s like, okay, great, we’ll just budget that for next week. And yeah.
Because also, you know, the work won’t be done to the fullest extent of her energy if she’s at that point. So like why be the boss? That’s like, no, I really need this now. That’s not good for her or you.

Yeah. And in fact. Even after this recording, I invited her to be on a call. I was like, she might need to be here. Like, I know. I need to invite her. Yes. It’s always like you’re telling me the story of my life with these Devi types. I love it. I know I’ve done workshops for companies and it’s very it’s really fun seeing how they interact with each other and how they go, oh, about like, oh, that person works this way. Oh, that’s why. And it’s really eye-opening. It’s cool to watch.

So lastly, we have a reflector. Reflectors are considered lunar beings. So like the moon, lunar. And all of their centers are open, they have no definition. So this can lead to a lot of conditioning from the outside world if they’re not living in their authentic design. Now what, what this means for them in decision making and in doing anything big, whether it’s building a business, buying a house, getting whatever it is. They need to wait a full 28 days, a full lunar cycle in order to make a decision. So it’s like filtering all through all of their centers and then they make it. So it’s difficult in this in this society, you can’t, like, put a bid in on a house and then say.

Well, can you just give me, like, 28 days to make sure I really want it? It doesn’t really work that way. But for the decisions that you can make, make sure you’re not jumping into a new business investment without waiting that lunar cycle and reassessing and making sure you find your clarity. That is probably one of the biggest mistakes with someone who’s a reflector and doesn’t know it or doesn’t understand it is they jump into things and then they resent it. They regret it or they end up, you know, quote, failing. I don’t believe in failure, but it’s not right for them. Whatever it is, they lost a bunch of money. That is exactly why they’re not following that lunar cycle and waiting for that clarity.

So because they need that full cycle, I always think of like a woman in labor, because when I was giving birth to my kids, they would always remind my husband, you know, well, I gave birth at home. So it was very different than in the hospital. And so they’d remind the midwives, remind my husband of like suggest things to her because if you straight don’t ask her what she wants. She’s not going to know. She’s in so much discomfort, whatever.

And that’s how I feel about reflectors. You want to help them by suggesting, suggesting places or people or whatever the recommendation is and allow them to find the space that they need. Maybe if it’s a small decision, not really 28 days, but you can at least give them recommendations and suggestions and that helps them to make a decision on the spot for whatever it is they need.
And they really need to embrace fluidity because having their open centers means that every time they’re around someone else with any sort of defined center, they’re taking in that energy.
So if they’re not careful, it can really treat their bodies poorly, but it can really be like a cool chameleon type of, say, acid or tree, you know, like, yeah, they can embrace the fluidity and enjoy the ride of being a reflector.

It can be really cool. I actually kind of wish I was a reflector sometimes because it’s just really unique. It’s cool.

It is very unique. And I mean, you said like there’s like 30% of this and 30. Is there a percentage on reflectors?


Okay. I would imagine that.

One person.

Yeah. And I mean, even as you said, like they have to wait a whole lunar cycle. Like everything my body like tightens up as. I’m like making 19 decisions as you just said, that one word. It’s like, oh,

Yeah, yeah, exactly. I know it, right? It’s got to be hard, man.

Yeah, it’s got to be hard.

And I mean, if you think it’s kind of.

Pare back as a coach to know what your client’s design type is or to know what your team members team in design type is, it can help you better lead them and to understand what they’re working with. And if you know you have a client, you give them like, here’s an assignment that I need you to do this kind of research and get this kind of thing done. If they’re delaying, it might not be because they’re lazy or procrastinating, but they actually do need to take longer to absorb the assignment and make some decisions and to really embody it. And then maybe like an hour a day. 28 days later, they might have something more spectacular.

I think it’s also like glaringly obvious. It demonstrates why we can’t look at other people’s businesses or models and think that that is the thing that’s going to help us to fix everything. Because what works for one person I was when I used to sell my mastermind and you know, even past that, it’s like you need to create a one-size-fits-you business model.

Oh, yes.

Because one size like they’re making the thing from their life path, from their personality traits to human design, like like what happened to them in the course of their lifetimes.
Like, that’s their own distinct plan. And you can’t say that that is possibly going to ever work for you because you’re from a whole other place. And we, we think that, oh, well, I bought this person’s program and I want to follow their ten steps process. But for some reason not working for me. Obviously, I suck. I’m a failure.

Yes. That is literally why I started doing this branch of my business. Yeah, I was working with a coach. She was great. Didn’t doesn’t have a grasp on human design or anything like that. But, you know, she pushed this strategy and I was like, this is brutal, man. Like, I don’t want to do that. And a lot of the other people were saying the same thing. One person it worked well for and that just led us to feel like we aren’t cut out for this coaching life. Like, and that’s not how anyone should feel because it’s not, it’s not the same for everyone. It can’t be.

No. And that’s, I think, part of what’s coming up, you know, as the paradigm shift from online business and coaching, you know, I believe that the people who are leading and are not trying to be these false gods to people and they’re not trying to give them the way, but rather lead them back into themselves, are the ones who are going to thrive. And I feel that in my body, you know, I feel like, you know, as coaches, you’re doing people a disservice if you’re just giving them the one cookie-cutter way.

And like, you know, I actually I have a friend who is and somebody is like a really high ticket, you know, coaching program that you teach how to never even have to do sales calls and you close these like high ticket things, whatever. And even within that, they’re like changing frameworks. It’s like this is the problem is like it’s like things change. And if it’s so set in stone and it has to be that way for it to work, then maybe that’s a problem. And, you know, I think that that’s been my life historically, too, is I go against the grain and I do things maybe backwards or upside down, but it’s the way that works for me and that feels right in my body and it leads to success. And I feel like we all need to give ourself permission, whether it’s to listen to your human design or listen to your body to give yourself permission to do what feels right for you.

And so I think that’s really is an amazing door opening. I think this is an amazing invitation for people to get a taste of their human design here. What’s resonant for them? I would love to hear after you guys have listened to this episode, what really has resonated? What sticks out the most? Was it about you? Was it about a friend, a partner, or somebody in your business that really helped you to get clarity?

And if you’re wanting to know more about this kind of work and where Adrianna is kind of moving her business direction into, you’ve now created a program where you’re teaching people how to use human design in their business, which, again, I feel like it’s the present, but it’s also the future. So if you want to check out more of Adriana, like, where can I find you? What’s the best way for them to work with you or learn more about their own or just kind of dove deeper?

Yeah, my website is my full name, On there you can learn about coaching. I also do speaking. You can book a chart reading as well. But I also have the human design program that you were talking about for business owners who are really tired of the hustle and grind and are frustrated and can’t figure their way out. I’m in a program right now. I’m thinking it’s going to launch into a course, though, this probably January. So stay tuned for that.

I’m also on Instagram. That’s probably my most active platform and that’s adrikeefe. I have a podcast called Women Who Want More, not specifically human design tailored, but more inspiration, motivation kind of podcast.


Well, I know they’ll be finding all the things, of course, you know, if you guys are on a walk or driving, we will have all these links right in our show notes right there for you, conveniently waiting for when that time is right.

Of course, right now you can take a screenshot of this week’s episode and hop over onto Instagram and tag me and Adriana in your Instagram stories. Let us know you were listening and for sure DM us, let us know what some of the biggest takeaways were. If you love this episode, please share it with a friend and leave a review on your favorite listening platform.

Thank you so much for being here, Adriana. It was so fun to dove into all this work with you and and to have some good laughs and maybe have some little sidebar conversation in the middle of it. Those are my favorite kind of podcast that we can really just kind of let it breathe and just have a good day. Thank you so much. You’re so fun to talk to. I could do this all day. Right?
Let’s do that. And I know I’ll be on your podcast soon, so, stay tuned for that.


Thank you for that. All right. Listeners, thank you for being here, as always. Lots of love and have a wonderful, wonderful week ahead.

Action Steps To Align Your Biz:


Try downloading your Human Design Chart at to start exploring ways you can align your biz. It can be complicated, so start small and play with it to see what you notice when you align with your design.


About Adriana

Adriana Keefe is an award-winning real estate dropout turned Human Design Coach and Speaker. She works with high-achieving women on how to create harmony in life without sacrificing their goals. Host of the podcast Women Who Want More, she strives to coach and teach through an entire mind, body, and soul experience.

You can find her here:

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