00:00 – Emily Aarons (Host)
Hey listeners, welcome back to the Align Unstoppable podcast. This is episode 441, and it’s the final episode of 2023. So it’s very fitting that I did something a little bit wild this episode I invited my community to join me for a live recording. We had a tremendous show up and people’s minds were blown. This is definitely a podcast you’re going to want to listen to over and over again, and I would absolutely invite you to head over to the podcast page because a lot of it is very visual and I share some really great strategies in here that you can take and implement right away in your own business. So if you’re enjoying the audio, definitely go through the audio, but if I were you, I would head over to the podcast episode link and watch the video too. This is basically an in-depth training that probably I could have charged $97 per person before. It is that good. So in this week’s episode, you are going to hear me do a full debrief of 2023 launches what worked and what didn’t. I’m going to take you through, step by step, a strategy that has worked for me, along with the stats that you’re wanting to know. I mean heading into creating a real business.

01:18
Sometimes people shy away from looking at their numbers, they shy away from creating a plan, and that’s likely two of the culprits that are keeping you stuck in a perpetual broke cycle not selling programs, not really growing and year after year kind of at the same juncture. So if you’re somebody who you’ve been kind of thinking about being a coach, being a healer, practitioner, or you already have a business and it’s kind of like a hobby or like a second job, or maybe it is your primary thing You’re just really not making great money. My guess is that there’s a lot of different pieces of structure, of planning, of looking at the numbers and really shifting so that you can take what is basically a hobby and shifting it into a true professional, really high level business. So this episode is going to be really geared for those folks who are like let’s change it in 2024. I’d like to stop struggling so much financially and I’d like to actually make an impact in this world and really make a difference in people’s lives, as well as making a really successful business, having a lucrative income, having financial freedom.

02:38
So if that’s something that appeals to you, there’s a couple of great recommendations I want to start off with. So everything will be linked in the show notes, so if you’re driving or you’re out walking, you really can’t write it down. That’s OK, but there’s a few really important resources I want you to be aware of. The first resource is that I am going to be launching a brand new podcast for only $8 a month. That is basically a business course that you take on the go. It is going to be two sessions every single month high level classes, trainings, workshops that I again could be charging a lot more money for, but if you would like to have access to them and not have to spend thousands on business courses that you’re never even going to do anyway, this is a great way to have access to these teachings. It’s called the Aligned and Unstoppable Spiritual Business Sessions. We’ll have that linked below emilyaronscom forward slash sessions.

03:35
The second resource I want you to just kind of feel into is something I mentioned at the end of this podcast, which is really I’m not offering it on the podcast. I’m just sort of mentioning as part of one of my overall strategies and sort of what I’m focusing on, which is the upcoming program. It’s a 12 month program for folks that I just mentioned, people who are ready to shift out of being more of an amateur as a business owner and shifting into a professional. So people who have a plan, who have a strategy, who look at their numbers, who go all right. Well, that was OK, but how can I make it even better? If you’re somebody who is really wanting to dedicate yourself and commit yourself to your craft and being of service to people in 2024, I have such an amazing program that’s about to kick off, in January, with myself and my COO, amanda Pickering, whom you’ll hear on this episode. It’s called the Spiritual Business Accelerator. It’s a 12 month program. It’s an amazing incubator for folks who are needing that structure, needing the handholding, needing a plan and having people to hold you accountable to really achieving your dreams Beyond.

04:47
Just I posted on social media. No one liked it, no one’s buying my programs. Boohoo, I’m not a good person. Nobody likes my stuff. So if you’re ready to say goodbye to that sort of old kind of woe is me mindset and open up to what if this could be my only gig? What if this business could make me six figures a year? What if I could actually impact thousands of people instead of just like a handful of close friends and family members? So if that’s for you again. We’ll have the Spiritual Business Accelerator program linked in the show notes below.

05:26
I would highly recommend you check it out for a couple of reasons. One, it’s a game changer, and I know the folks who are already in it, who are already committed to doing this work, are at that level where they’re like I’m not playing, this is it. It’s go time. I want to build a real business. So the link will be below, as well as the Spiritual Business Sessions. Those are two great resources that I want to make sure that you are aware of.

05:48
So in this week’s episode it’s going to be different than anything else. So if you’re brand new here and this is the first episode you’ve heard of mine warm welcome. This is like some next level stuff you’re about to listen to. In this week’s episode I dive into. I really pull back the curtain. I’m showing you exactly what it takes to have a million dollar brand. So I would highly recommend you head over to the podcast website to watch this video. It is a video and a very visual training that I’ve created that I could have charged probably hundreds of dollars for for people to attend it, but I didn’t, and I’m also making it available for you as a free resource as well. So this episode you’re going to learn actionable strategy that you can take action on. Literally as soon as you’re done with this, you can start getting the wheels turning.

06:36
In fact, the folks who joined me on the live broadcast were having their minds blown. They were like I can’t even believe this. I had this plan to do X and now I’m going to do Y. People who were saying, emily, I can’t even believe this. I didn’t realize that you knew this much information about building businesses and that was one of the best components they could give me. But also it alerted me to say I really don’t show this side of me a lot publicly. In some of my higher level mentorship programs, my coaching programs, I like to be very vocal and very visible and I don’t like to hide my numbers. I want to show people who I am because, honestly, I feel like this online industry is way too saturated with people who are fluffing their numbers, leading with these sexy six figures in six days, and it’s total BS. And really one of the things that people admire the most about me is my authenticity and I like to say, yeah, this worked or this didn’t work. And in this episode.

07:36
I’m going to share the long game Because a lot of folks we’re just looking at can I get somebody to book a session with me today or this week? I’m not looking at what is the long game. And if I nurture people over the course of a few months or a couple of years, what is the trajectory? Where are they going? Where am I actually intending to take them? And so I want to help you to zoom out a little bit instead of being so close to. I posted, nobody liked, I offered my thing and nobody bought. Zoom out, because that’s really what professional business owners do they’re looking at strategy, they’re looking at the long game and they’re not taking the wins or the losses personally. So you’re going to hear a lot about that.

08:19
I think you’re going to see me in a whole different angle for some of you, and I’m really excited to share this week’s episode with you. So let’s get into the live recording of this week’s podcast about ease and abundance going into 2024. I hope you love it. If you do, please tag me, share it with a friend, let people know that you’ve enjoyed this episode and please let me know if you enjoy this episode. And if you do enjoy this episode. You are going to totally love the brand new upcoming podcasts, the spiritual business sessions. All right, let’s get into it.

08:54
You’re listening to the Aligned and Unstoppable podcast. I’m your host, emily Arons. I’m an entrepreneur and highly sought-after energy healer with over two decades in practice. I’m a mixture of high-vib energy and cutting-edge strategy with a little dash of unfiltered real talk, making this the one and only podcast that gives you a down-to-earth approach to business and spirituality. Tune in each week to get out of the stress of overworking so you can build a brand in alignment with your soul’s purpose. If there’s one thing I’ve learned the hard way, it’s that you have to stop looking outside yourself for the answer and start looking within. We all have a unique path and it’s time you start trusting in yourself. The truth is, you already have everything you need. You just need to learn how to access it. Now let’s dive in. It’s time you experience business and soul alignment. All right, warm welcome to the Aligned and Unstoppable podcast. I am your host, emily Arons.

10:01
Today is an extra, extra, extra special podcast episode I have. Years ago. I would get super inspired to do a podcast. I would take all these notes and I’d like I can’t wait till it releases in two months. I have to do it live today and I would do a Facebook live and then we would both produce the audio and the video at a way later date. Well, I got really inspired to share what was coming up as I was recapping 2023 and then opening up for 2024. And I was like you know what? We got to do this as a live podcast. So today I am joined by some wonderful people in my I’m calling it my live studio audience. I remember back in the day when there was TV shows and instead of having a laugh track, they’d have actual humans laughing at real jokes. So this is the Aligned and Unstoppable equivalent of that. So warm welcome and I’m really excited that you guys decided to be here with me today. You’re totally adding a lot of energy and I’ve already started to ground myself before this recording.

11:08
So let’s dive right into this. This is probably going to be the longest podcast episode you’ve ever heard of mine. I’m hoping to do an hour, but I also will be interacting with folks who are here on Zoom with me. So if you all have questions, if you all have whatever comes up, I’m happy to keep up with the comments. My COO, amanda’s here. She’s going to be on the podcast with me, so what we’re going to do is we’re going to take about an hour, I would assume, to go through these three big things. Also, I think Shana is here with us as well, my team member, so Shana can keep up with the comments if I miss anything. Also, if you haven’t already changed your name in the chat, please make sure you update your name. I think it’s Mercury Retrograde, something who knows.

11:52
So today on this podcast, I’m talking about how I’m unlocking ease and abundance in 2024. We’re going to go over my 2023 launch recap what worked, what didn’t buy, your trends and I’m going to explain a launch strategy timeline. I know there might be some folks you can drop it in the chat. If you’re maybe kind of relatively new to your entrepreneurship journey, let’s just say making less than like 50, I mean, more realistically, it’s probably more like $20,000 a year, but let’s just say under $50,000 a year in your business, maybe new to entrepreneurship, maybe haven’t quite planned things. I’m going to go over really, really easy to follow strategy timeline. So how, if you want to start implementing some of the things I’m teaching, but then also, at the end I’m going to open up for folks who are a little bit more advanced, who’ve done a few launches in there over the years and already sort of like that next step.

12:48
So another thing I’m going to go over is my non-launch strategy and why I’m not launching in 2024. And I feel like we should have fireworks explosion on this slide because that’s honestly how I feel and I’ll get to that. And we’re also going to go over how to create a business you love so you can work less and make more money passively and repeatedly. Who doesn’t love that? So let’s dive right in, folks. The recap so I created 12 new programs or offerings. So if that sounds like a lot, it’s because it is, and I’m going to ask Amanda to unmute to yourself because I know I’m going to be talking a lot. So I want you to jump in here and share sort of what that means. Like what are 12 new programs and offerings?

13:36 – Amanda Pickering (Co-host)
Yeah. So, just so you know, at the beginning of 2023, our plan was to not create anything new and to come yeah, it really was right, it was oh my god, I remember this conversation and to work with what we had. Spirit had other ideas and there were some really awesome things that came through that needed to come through. However, 12 new programs and offerings is a lot, but they were also some things that we repurposed that we had before.

14:05
Emily’s been doing this a long time. She’s been in the online space for what? Seven years, yeah, and so there’s a lot that’s been created in that time, and things can get left behind that is still really valuable and really useful, and this is also, you know, for you guys. In being business owners, it’s very easy to discount your own work and be like, well, that was for that time, but very often it can be repackaged and repurposed to serve your soulmate client. So we did do that. We also had nine big launches, and that was a lot. Again, our plan was to not launch as much, and I think we’ve gotten there now, but it did take some time. So when we did this, we were like, wow, this is a lot.

14:46 – Emily Aarons (Host)
And I will interject there, because the nine big launches were because things were coming in so clearly but we needed to test them. So you know, it was sort of like retrying and retrying and retrying, but it was sometimes just like slight modifications of the same thing.

15:05 – Amanda Pickering (Co-host)
Yeah, for sure. And then, of course, emily has a podcast and I’ve been unstoppable, and so we recorded 23 new podcast episodes and also ran for group programs. To was integrated energy alignment certification, and to was the accelerated path, and we are still alive to tell the tale.

15:24 – Emily Aarons (Host)
Whoo. So I’m just curious, for folks who are here with me live, does that sound like a lot, like an average of, like, what you put out there or what you know to be put out there so much? Yeah, it is so much. And it’s funny that you mentioned, amanda, that we’re like no new programs. So like, listen, I just told you I’m not going to launch in 2024. And we just said I said I wasn’t going to make anything new in 23. So like, maybe we have the best of intentions, but that’s not always what Spirit has planned for us. So you know, we just follow the energy. So here are some of the top metrics the list growth we added 4000, well, over 4000 people.

16:05
I also cleaned 3500 cold subscribers, so folks who have like 100 people on your email list and you’re like, oh my God, I know all of them and I have a 90% open rate and I don’t want to lose anybody, I only want to add people. There gets a point where you’re just like this is dead weight, my open rates suck. People aren’t clicking, they’re not opening. In fact, I don’t even know where this person came from, or they may have came from something that was so outdated that like it’s not even really relevant that they’re on your list anymore.

16:33
So it does take a fair amount of like pretty big ovaries to be like All right, I’m just going to hit delete now. And then they’re just all these people and I paid money for ads to acquire and they’re gone. Okay, okay, I can do this, and so there’s a little bit of that coping that has to happen to say goodbye. I mean, if I said would you like 3500 new leads, you’d be like hell yeah. So it’s a little bit, it’s a lot. I’m going to stop talking. I want you to talk because I’m going to talk a lot.

17:00 – Amanda Pickering (Co-host)
Our overall conversion, which is going from someone joined something free and then they joined something that is paid and offering, was 3%. We’ll get into like industry standards in a little while, so you can kind of understand the context. Our live show up rate for free webinars was 10%. I’m really excited to say that today we’re at 20%, so that’s cool, but average was 10. So this is probably our highest shot rate actually this year.

17:28 – Emily Aarons (Host)
Oh my gosh, everyone, get yourself around the point. So you’re going to do a free thing, and then you did it.

17:36 – Amanda Pickering (Co-host)
And then when we did paid webinars so whatever amount that was we had a 50% shot rate, which shows that, of course, when people put any kind of investment in even if it’s $5, they are more invested, they have skin in the game and they show up, which is also nice for the person running the webinar. And then a great statistic is that we’ve had 77,744 podcasts down those just this year, which is awesome.

18:01 – Emily Aarons (Host)
Yay, and somehow 77 keeps repeating for me lately, so I was very tickled to get that angel number again. So industry standards.

18:10 – Amanda Pickering (Co-host)
Yes, industry standards, just so you know, because I think sometimes I’ve heard a lot of the time in the work that we do people are disappointed when, say, 50%, they get 50% open rates. Or you know, 9% of their email list buy, just so you know, that’s really really really good. So, industry standards as of 2023 is 1% to 3% conversion rate, meaning people that were free and go to pain for any service and it has dropped in that in 2019. It was 3% to 5% and it’s very clear why the world has changed drastically and we’ll get into what that looks like and buy a trends. And then the average email open rate for 2023 was 21%. Again, when we are working with people, coaching people, they can get really upset if their open rate is, you know, 40% and that is exceptional. So, just so you have an idea of what the industry standards is, it helps to kind of see where you’re at and what might need to tweak if, like, it’s well below this, for example.

19:09 – Emily Aarons (Host)
And I would just say you’re probably going to already feel like this isn’t a typical podcast. You’re going to want to have a pen and paper with you because it’s going to get really technical really fast. This is very high level, and so the fact that you showed up for this or you’re listening to this on the podcast, it means you’re ready for that next level of insights and knowledge. So, like, this is great. I’m really happy that you guys wanted to be here and geek out with me. So what works? Managing our energy?

19:38 – Amanda Pickering (Co-host)
Managing our energy.

19:39
And what this looks like for us personally is that when we are in launches, emily and I meet every single day of the launch in the week, even if it’s just 20 minutes, and we do what we know to do, which is connect with our spirit, guides, pull cards and really manage our energy, and that is, you know, just kind of insight and knowledge.

20:00
That is actually like the most important and hardest thing to do in a launch, because if you’ve had a launch, you know what it can feel like, where you get to. You might have a great first day or you might not. And then you get to day two or three and you think I’m done, I suck, this is just going terribly, I’m just going to give up and close doors, I’m going to go to bed and hide right. And one of the most important things we can do is to manage our energy and that launch and remember why we’re doing it and see it through to the end. And one of the things that we do is we, when we, when we get to a launch, we judge its success by do we feel that we did everything we possibly could or do we have that feeling of we didn’t really give it our all. That’s actually failure for us if we didn’t show up fully so that really worked. Well is managing our energy, yeah.

20:47 – Emily Aarons (Host)
And I also say you know it’s really you all know most of you probably feel like there’s a part of you still kind of in hiding or maybe totally still hiding. You know where it feels kind of scary or unsafe to post on social media to show your face or to email people every week or to ask people in DMs if they want to hop on a call or like any of the things that are really qualifying you as a professional business. It can feel really scary. And so when you actually do the thing to like put yourself out there like Amanda said is like being able to go all out is a big deal, but also what it takes to go out, like because you know you could go, oh, the open rates are not good, or the sign up rates are not good, or people aren’t buying. That’s not good.

21:33
And every day it is like a minefield. Every day you’re like I’m the best, I’m unstoppable. It was like 9am and like by 10th and you’re like why don’t people like me? I hate this and like you’re going to die. You know when you go, okay, I’m just going to go outside, I’m going to shake it off, I’m going to reset, and you get back out and you’re like no, I’m totally a badass, I’m going to do a Facebook live and then you sell something and you’re like, right, totally.

22:00
So that’s what I mean by manage your energy, because there’s highs and lows 9000 times a day. This is also what is what we’re going to talk about, why I’m not going to be doing that. Because managing your energy for seven years, nine times a year is a real lot. A real lot, Okay, continuing daily intuitive check ins with guidance, like Amanda mentioned. We check with our guides, we open up intuitively, we’ll pull cards, we’ll use a pendulum so many different tools that we pull out. That doesn’t just look like. Let’s look at numbers and data. As you all know, I’m that unicorn. I blend soul and strategy, spiritual and strategy, Like it’s both, and it’s never just one or the other, and that’s always worked really well for us.

22:43 – Amanda Pickering (Co-host)
Yeah, so we did spend some money on Facebook ads this year, and what we found is that they worked really well for free workshops, and what I mean by that is we got a lot of people signing up for low cost per lead, and we also have those people at not all of them, obviously, but we were reaching the right people and then they were buying other offers and programs, which is exactly what you want from Facebook ads.

23:07 – Emily Aarons (Host)
Yeah, and fast action and cart close bonuses. Those always got people motivated to say yes and I don’t think it needs anymore. For further explanation, the 10 minute clarity calls for people for two programs. One was I a program as well as actually that’s the next one. The two programs were the accelerated path and I a and I okay great.

23:30 – Amanda Pickering (Co-host)
We had too many launches. And then I will say as well, with the fast action bonuses we had about 50% of our people sign up because of that. So that’s a huge percentage and it’s also really encouraging and the kind of confidence boost when you’re in a launch to get that at the beginning. It’s not always like that. Sometimes we’re like all right there and we’re like where is everybody? You know, there is a bit of both. And then the last thing was we did introduce 15 minute interviews for IEA applicants, which is integrated energy alignment, practitioner training. We just have an application form before, but we it’s really setting a new standard for practitioners and energy healing and we thought it was really important to put an interview in just to really get a feel for that person, decide if they’re right, fit for the program, and that’s really like up to the integrity of this program and also just the energy in it and the success rate and pass rate. So really, totally same.

24:28 – Emily Aarons (Host)
And the last thing is Facebook lives showing people who I am, what I do and a taste of what they’ll get when they work with me. I know probably a lot of people on this live. I recognize you and whether we’ve done lives together, you’ve been on the programs or whatever, and I think that’s part of that. You know we’re in this digital virtual world. We can’t like walk into a coffee shop and like get to know somebody, and so the closer you can allow people to you, I think the better, which is what we’re going to get into, also about like by your trends. So what didn’t work? So I paid workshops to cold audiences. It only worked for the warm. So yeah, I’m nice and to learn an expensive lesson to learn and hard.

25:12 – Amanda Pickering (Co-host)
The other thing that didn’t work is trying to replicate anything pre 2020. We really do live in a different world right now, and we’ll talk about by trends in a minute, but what may have worked wonderfully well and literally replicating you know emails and how we do things just did not work this year. Again, a harder lesson to learn.

25:31 – Emily Aarons (Host)
Or even just trying to get the same result with the repeating launch. So, like I said, we did nine launches. A handful of them were the same exact emails, the same exact workshop, the same exact offer, the same exact bonuses, and we had different results. So before 2020, you could pretty much duplicate things and I did all the time. I did intuition week five times. Four of those times had very similar, comparable results. The fifth time was this year. So very different results in social media posts that we’re selling. So if I posted something like doors are open, here’s my program, they tanked. So if you’re doing a lot of that kind of posting, people oftentimes don’t even get it in their newsfeed because the algorithms will not prioritize it. Not only will people not see it, but if they do see it, they don’t engage with it, and so you have to get really creative with how you put yourself out there, versus just like blatantly like my doors are open and you can buy my thing now. No one cares.

26:39 – Amanda Pickering (Co-host)
And what didn’t work is team members taking time off during their launch, during during our launches. We do have team members on this team and it’s really important that we’re all not just available physically but energetically, because we doesn’t. We have the approach, there’s no hierarchy within our team and everybody’s been there and their role is important. So it’s really important not as important many times that it’s not just a physical being there, but actually energetically and holding the space together and realizing that each one of us is super important. So we’ve kind of tweak that so that everyone is always around, whatever launch we’re doing or offering.

27:20 – Emily Aarons (Host)
Hey friend, I wanted to hop into this podcast episode to share with you my favorite coffee alternative that doesn’t give you anxiety or stress or make you have an afternoon crash. That is why I’m talking about mushroom coffee. And listen, I have been a coffee lover for most of my life. I like it, drink it black. I really do love the taste of coffee, so finding a good tasting coffee that performed well, that didn’t give me the jitters, was really important for me, and I’ve tried a whole bunch of them, and the one that I’ve really become obsessed with over the last year plus is called everyday dose. It is a blend of mushrooms from the fruiting body, not just the mycelium, so it has lion’s mane and chaga. It also does have a coffee extract in it, so it does taste like coffee. Plus, it has collagen and L-theanine, so L-theanine is something I also take on a regular because it helps with lowering stress, and as busy entrepreneurs, I know you got stress. So I would love for you to take a try of everyday dose. I know it will change your life the way it has changed mine, and now you can try it out as only a dollar a day. So they have these really cool starter kits that come with a little electric rechargeable frother. There’s a cool spoon and a resealable refillable container. I love it. I think you’re going to love it too.

28:43
You can head on over to my very special link. It’s called EmilyArenscom forward slash start dose. That’s EmilyArenscom forward slash start dose. I think you’re going to love it as much as I do. Now listen, I know we all have different dietary sensitivities. So you know it’s gluten free, it’s paleo, it’s keto, it’s soy free, it’s dairy free, there’s no sugar and it is non-GMO. So I want you to understand that I would never recommend something unless I had personally tried it and loved it, and this is how I feel about everyday dose. So head on over to EmilyArenscom forward slash start dose today. You’ll thank me later. Buy.

29:23 – Amanda Pickering (Co-host)
Your Trends, yes, so buy your trends. And so this is what I was saying before pre-2020,. Things have changed a lot since then, and one thing that we have seen is that customers want to feel safety, they want to feel trust and they want to feel security, and what that looks like is from the emails to even what the sales page looks like, to really explaining the program and to having space for people to touch base with you. So, for example, our clarity calls, the interview calls you know Emily would do some Q&A calls and Facebook lives. We’ve got the amazing Shauna in the inbox answering questions and taking time over things. I’m sure a lot of you have had interaction with her. We have a chat bot on some of our websites, so lots of different ways for people to feel heard, to be able to have their questions answered and to just have interaction with us.

30:18 – Emily Aarons (Host)
That has been a huge thing, particularly in the last couple of years being human, I mean, and people need to hear about your offer consistently, not only in a launch. So that is definitely something that I’m taking into 2024, that I’ll be talking more about Mm-hmm.

30:34 – Amanda Pickering (Co-host)
Okay. And then big R half for us was, even if it felt like a launch failed, we never lost sight of what the big mission was. And for many of you that may have been in launches and maybe no one signed up or very few people signed up, it’s very easy to get into like failure mode and run and hide and decide that what it means about you. But one thing that we’ve, I think, been really good at in this company is never making failed launches or things not going to plan about us as humans, but rather information from our customers about how we can shift things.

31:06 – Emily Aarons (Host)
Well, I’ll add to that we don’t take anything personally, whether it’s a win or it’s a loss, right, don’t, just don’t take it personally. I think that’s also the difference. When you are more of like an amateur you’re newer at it, it’s a hobby business Like if somebody doesn’t buy your thing, you’re like why? And you go into a downward spiral for God knows how long, or indefinitely maybe, but that’s also part of it. I’m gonna see it sometimes. But when you don’t take it personally, then you can look at it level headed and like an engineer and you look at the different parts and pieces, like, well, will this work? That didn’t work, that part’s trashed, and so we just don’t take any win or loss personally. I’ll just say that.

31:44 – Amanda Pickering (Co-host)
No, that’s very true. And even when things have felt like a failure, it’s actually given us ideas for another product. So give you an example January of this year, we launched a program called this Quantum Success Experience. I think it was yeah, yeah, and it can be anyone from the name of it yeah, like it completely bombed, like it was like hardly anyone bore, and we thought it was brilliant. And it was like what happened. And then what we did, through guidance, is we offered the same program, again under a different name, but we put, like I was just saying, a lot more safety around it, a lot more security around it. We had a proper sales page, we had FAQs, we had Q&As, we had a money back guarantee, we had lots of different things to help people feel safe, and it was a huge success.

32:32
And then, in August not so much, and this is like what Emily was saying like we replicated so many things, but it didn’t hit the same way. And what we realized is we needed to create something, a lower price product, which was the Accelerated Path DIY, which is the exact same program without the live coaching element to it, which made it more affordable for people, and people did jump at that, and it’s also something that’s now evergreen, which, for online entrepreneurs, is always a beautiful thing to hear. And then from that as well, from running the Accelerated Path a few times, we realized that people needed something before that. Our impression of the Accelerated Path was it was, I would say, I don’t mean this in a rude way, but like basic kind of training. But what we found is that a lot of people’s starting point was a little bit further back, so what they needed was something even before the Accelerated Path to make the most of it. So that’s building your spiritual business.

33:26 – Emily Aarons (Host)
And I’ll say this we realized that with frustration. Oh yes, because while we were holding these live calls and teaching, it was like we were doing these face pumps, like how is this question coming up? And it’s not to shame or blame or to criticize students, but that’s part of what happens when you become an expert is what you think is basic is actually further advanced than where most people are at. So that’s like kudos to us. We’ve grown, we’ve evolved, we’re so smart, but also we need to be able to speak to people at the level that they are coming in at. And I think that’s also the problem with a lot of online courses that you know. Obviously, most people don’t even they’ll buy them, but they won’t do them and they don’t complete them, so they don’t get the benefit of it. But a lot of those programs you know, some of them teach you from like here’s how to open your computer. But most of them are more advanced. So it helped us to realize well, I do have this older course that if I just revamped it it would be absolutely perfect right before the accelerated path. So you know, it’s not that we’re throwing away all the old stuff that we ever did. We’re sometimes repurposing it. And can I give Gustav a shout out here?

34:36
Gustav is Amanda’s husband and he also is really great at channeling and getting great information intuitively. He’s like our little secret weapon. But one of the things that came up with the Quantum Success Launch is he realized he saw a bread pudding and he’s like you have to repurpose the old crusty bread with something sweet, and so, taking that analogy and taking that guidance, it allowed us to birth this new thing. And then so, and then another aha was that Mastering Ascension members are five times more likely to sign up for other offerings than non-members. So that’s like a huge lipo. But we always knew this because we saw, oh, when this Mastermind opens or when this next program opens, it’s always the folks who’ve been in Mastering Ascension, because they get more of me, they get nurtured, they get the healing, they get my personality, they get me sort of behind the paywall, but they get more of me. So it’s like, oh, that makes perfect sense and it also is what I love doing. I love, love, love Mastering Ascension and it’s getting even Okay.

35:37 – Amanda Pickering (Co-host)
So, as we got clear on our Saltmay client, we reduced the time it takes a customer to buy from us from two years to just days or weeks, which is a massive win. And this really came because I’ve been CEO for about a year now here and one of the things that I love to do is analyze data because I like to see the trends, and what I started seeing was like, first of all, with Mastering Ascension wow, like all the time we’re seeing that Mastering Ascension members are filling up the programs and also we had a well, maybe you want to talk to this because this was like your thing about this time last year when you had that huge, like our heart of who you’re here to serve. It’s so scary.

36:21 – Emily Aarons (Host)
Oh well, we were working with a consultant and essentially she we were kind of at this crossroads of like who are we talking to? It’s either the all of these entrepreneurs who might have an interest in spirituality, or it is practitioners, coaches, healers, aspiring leaders, and to me I was like it’s clear to me, I know who it is. It’s these outstanding practitioners. It’s the latter, and even as I say that, can I get a full body chill? But that little pivot for me it was scary because I felt like all of you, you know, I want to help all the broken birds, I want to help all of the people. He deserves this love and healing. And I’m niching down really, really narrowly. And it also felt like this is the right thing to do. And really what drove it was the IEA certification, because that certification brought me to, well, my breaking point Now. It brought me to, brought me to this place where I was so crystal clear Like I’m on a mission to help millions of outstanding practitioners build successful businesses. So that is my North Star. Folks, if you haven’t heard me say that 900 times, I don’t even know if you’ve been hanging out with me. So that is my North Star and that is where I want to align to, and so, once I’ve figured that out, it’s like this is who I’m talking to now and it’s not that people who aren’t those things don’t join my programs. People who aren’t those things don’t join my programs all the time. But it was so wonderful to say like oh, a man is like, oh, looks like this person’s been on your email list for six years. Oh, this person’s been on your email list for two years. And now it’s like oh, this person just joined this launch and they’ve just bought things. Like, okay, that’s how you know you’re going deeper and you’re really connecting with folks All right Now like super nerdy who’s ready to get nerdy, folks who are listening to this podcast.

38:12
I would recommend you watch the video version of this part kind of going forward. You don’t have to, but it’s going to be a lot easier. We have slides going up right now. I probably should have started by saying that I’m not editing it. We have slides because there’s so much that we wanted to share and there are so many different types of learners. I know I’m a visual kind of gal. Sometimes this is too much in like your brain is going to explode if you just try to like speak at somebody, so I would definitely invite you to watch it. You can check it out on my podcast website. We’ll probably share it on YouTube. I don’t know, we’ll see. I think it’s probably just going to be on my website. Nobody wants to sit. I don’t know, maybe that’s just a start. I’m going to do it, emily.

38:55
Okay, so this is the launch strategy timeline example. This is basically, if we kind of zoom out, we’re going to give you the step by step, the play by play strategy of what we did and you can take with it what you like. Put your own, insert your offer in. I hope it gets your juices flowing and excited. So we call this day zero. It’s the free. How to clear your money blocks training. We did this in March. Some of you were there, many of you were there. Thank you for coming.

39:31
So 3% who showed up live actually purchased on the call. So what are we at right now? We’re at over 20% show up rate for this podcast. This is wild friends. So out of there’s it says 27,. Three year us. So 24 people. 10% is two and a point four. So like not even one person would buy if this is selling something. Just so we’re clear what I’m talking about. So, out of the people who show up, nobody would buy today. I’m also not selling anything today, but basically the people who did show up 3% who should have bought, that’s like. That was like the biggest ever and I was so excited the overall conversion. So the folks who signed up for how to clear your money blocks, free training, which was I don’t know how many people yeah, it was don’t laugh at me, but it was 788.

40:26 – Amanda Pickering (Co-host)
Jesus, hey everybody. They’re seared in my mind.

40:33 – Emily Aarons (Host)
A lot of 788 people. We had 3% buy, which was like 20 something. Yeah, right, yeah, whatever yeah Around, that. The math, the math yeah.

40:51
That was 1 to 3% nowadays, so 3%. I felt pretty good about that. So to get that conversion rate, we sent 23 emails, folks, in a week. Yeah, Gasp, Clutch your pearls we had a 33% open rate. Industry standard is 21. So still, we’re doing pretty good. So that was.

41:13
What we sold was the accelerated path for 1,997. That was from April to June. Some of you who came to that are like wow, behind the scenes, this is great. The accelerated path is a three month coaching, teaching and healing program. Out of that, 16% join the integrated energy alignment certification. Pretty good, right. We sent out 22 emails with a 29.6% open rate A little lower, Still magical.

41:46
So I want you to see the timeline above. Please don’t forget the timeline above. So day zero, the free workshop 30 days. We had some folks join a paid program. 120 days later they joined a second paid program. So if you do the math, that’s about 2,000. This is about six. One person could have spent well at the least $8,000 from a free program, free workshop. So think about that. We get all worked up because no one bought our thing the day that we offered and no one even knew it was coming. There’s a lot of nurturing that goes on leading up to this free workshop, then after the free workshop and then so on.

42:30
So just to give you a bigger sort of scaled out view, the IEA practitioner training is the blend of energy and business, is the first and only energy-based training with a profit guarantee. We have outstanding practitioners who are building wonderful businesses. Out of that, we had 22% that joined the spiritual business accelerator program. Now this was a much smaller list. We had only since out five emails, but we had a pretty decent open rate of 45%. Now this program I really have not spoke about publicly. I’m gonna tell you a little bit more about it later and the reason why we have it. But again, just like Amanda was saying like at the beginning of like we had this program and we see, actually people need something before this program. So we’re seeing these trends and we’re saying how can I be of service a little bit more.

43:20
So the spiritual business accelerator program is a 12 month coaching container focusing on business planning and strategy. The reason why is because we actually saw, both with the IEA practitioners and with the accelerated path students, that they just don’t have any planning and strategy. Like I’m teaching it to them in IEA, but they don’t have the time to implement it and get support. They’re getting it and then the program is pretty much over and they’re kind of that’s. They have it but we haven’t seen as much students be able to put it in at the scale that we are looking at, Like it’s still a little bit amateur, it’s still a little bit green and they’re not pushing themselves as much as it takes to become like a real professional business doing this work.

44:08
And it’s no shade to them, it just is what it is. We’ve seen three rounds of students now who’ve gone through it. This is a statistic, isn’t an opinion, it’s not a criticism. It’s just like okay, you need some more support If you’re ready for that next level. And IEA students are freaking amazing. It’s that next level that’s ready for them, so key takeaways.

44:28 – Amanda Pickering (Co-host)
Key takeaways is we’ve mentioned this already but it’s a long game which requires strategy. So like we just showed some people who joined on day zero they may. What we showed is like a perfect kind of line, but not everyone will follow that. Some people will go from a free workshop and no one buys and you think it’s a failure to buying like a 5, 10k program later down the line. So like we had someone join the accelerated path who hadn’t bought from Emily and had been on her list for seven years before she bought anything Seven years, right. So it is a long game. It is about nurturing and it also needs to have strategy behind it. It’s not just like throwing things against the wall. Oh, somebody’s annotating. Oh, disable annotation for others.

45:18 – Emily Aarons (Host)
Is that gonna stay there forever?

45:19 – Amanda Pickering (Co-host)
Yeah, I think you have to stop sharing and then disable annotation and then reshare.

45:24 – Emily Aarons (Host)
Okay, so it does require a strategy. Like we said, like that’s why the spiritual business accelerate became a thing is like there needs to be a strategy.

45:33 – Amanda Pickering (Co-host)
So if you don’t have a strategy in place, like we said, and don’t know your numbers or look at them, you will fail to see what’s working so that you can repeat them and keep going. So a lot of people can get afraid of metrics and numbers, but actually it’s so important to keep them and I use a very simple system Like I will literally be writing down how many people showed up live, what was the percentage of the people that actually signed up versus who came live. Okay, and then you know what’s great if you only have five people join a program is you can look at each of them individually, if you have an email management system and follow their path and be like well, so how did they come in? And then what did they buy? And then you can really start to get ideas of like oh, so I should do more of this. So we found this with.

46:16
So many of our customers have come through previous years of Intuition Week or Intuition Month. Now Emily won’t mind me saying that last I think it was last September when she ran Intuition Month she was like, well, that failed, that didn’t go to plan and actually and a lot of that was because it was just, it was a long time as well, but we have seen that some people that bought nothing then ended up buying a higher price program came through Intuition Month and at the time it just felt like, well, what was the point of that? So, but when you have a strategy in place and when you know your numbers, you’re able to see those trends. If you don’t, then you miss them. Yes, absolutely.

46:51 – Emily Aarons (Host)
I just saw a comment from Marilyn. She said this is so awesome to have this info. I’m so impressed with your business sense, emily, love it. An incredible team building. You have created an amazing team. You know what, marilyn, that was the best compliment ever. Thank you.

47:05
And I think I just want to say this Like I wouldn’t be where I am today if I didn’t have this business sense and I’ve been my first business. I opened when I was 22 years old, but what I’ve been learning in online business is night and day different than what I did in my brick and mortar wellness center gazillion years ago. If I knew what I know now, like if I knew it then, man, it’d be a different story, but it wasn’t supposed to be. But this is also what I want to impart. I want to make my wisdom, my knowledge, my experience, my wins, my losses all of this. I want to make me, all of this wisdom more accessible to people. That’s part of my intention going forward. So thank you for the acknowledgement and also shout out to my brick and team so great. Also, when you said that, amanda, how exciting it is to look back at where people came from.

47:55
Not everybody is excited to look back at these minute details, which is why it’s important as especially lightworkers, healers, coaches, aspiring like. We are not built that way sometimes and our brain might not geek out about those numbers, which is why it’s so critical and so important to have whether it’s a contractor who is like Amanda’s, my COO, but for six, well, seven years she wasn’t and I still had to look at these numbers we need to hire outside contractors who can, whether it’s a coach, whether it’s a mentor, somebody who knows business, because really, when it’s by yourself, you’re not going to learn anything, you’re not going to geek out, you’re not going to see trends, you’re not going to see what’s working, what’s not working. So, just as like a little bit of like a step back, like she geeks out about it, I geek out about it, but not everybody does. So it’s OK if you don’t, but you’ve got to get information. So, and it might take months before somebody buys, as we’ve seen seven years.

48:57
I was so happy when she joined I was like tell me more. She’s like I remember when you were holding your first baby I was like, oh my god, that’s another world. But once they do buy and this is a standard statistic, this isn’t my personal statistic. When people buy once, they are 67% more likely to buy again. So more on this later.

49:21 – Amanda Pickering (Co-host)
You cannot judge a launch in isolation, like we’ve kind of covered this, but very often you can look at one launch and think, well, well, that didn’t work, only to see and this has actually happened to us where, like we thought something didn’t work and someone from that failed launch actually invested 20 grand in other programs. All of a sudden it doesn’t feel like we failed, right. So it’s really important to do some kind of debrief after any kind of launch you do, even if it’s just writing down the most basic numbers, so that you can see the progression and see where people are coming from. But you might hate it in the moment, but it really provides useful data so that you can make informed decisions as well.

50:02 – Emily Aarons (Host)
Yeah, that personally that part right. There is what I’m really personally excited about with the Spiritual Business Accelerator Program that we’re going to be helping entrepreneurs to launch and to look and do debriefs, to look at the data so that they can get the help and the support to go oh this worked, that didn’t work, let’s try this again. Let’s not do that again. That is so, so important. And when you look back, like when Amanda said you’re never going to guess where so and so came from I’m like where You’re like oh, that failed launch did intuition month that you thought was total crap.

50:37
Yeah, that one and then we go that is the thing, right. When anything happens in life, it’s not just business, but when anything happens, when it’s happening, you’re so close to it you don’t have that perspective. I’ve done this for so long almost eight years in online business. I know enough to say listen, it had to happen for some reason. It freaking sucks and I don’t like it, but I know there’s a bigger reason for this. This is life, a life lesson. Right, we know there’s always a better reason. We don’t always have to know what the bigger reason is, but we have to trust there’s a reason for all this.

51:10 – Amanda Pickering (Co-host)
Yeah, I just want to quickly read a couple of comments coming in from Adriana. She said this was so eye-opening for me. I have a lot of repeat clients coming from launches that I didn’t see as a huge win. What a perspective shift. Thank you for that. Yes, Angela Makes me so happy. And then Jordan said my brain often struggles with the way people teach strategy. This is the first time I’m sat getting it straight off and without getting frustrated. Thank you, yes, those are what we love to hear.

51:42 – Emily Aarons (Host)
Seriously. I mean, you know how excited I get people, but like, oh, these two comments make well, three in the row. Really, you guys are breaking me. Oh my God, I’m so excited. I’m also really, really moved because if we can make this feel accessible, if we can make this feel more tangible, we can make this approachable and you can see a real person sharing what the deeds are, and it makes a positive impact in you, like, what it also opens up is new possibilities for you, and that’s genuinely, genuinely, from the bottom of my heart. I know I’ve said this a million times If I can do this, so can you, and so I’m so happy to hear that this is opening up a perspective shift, opening up a different way to look at strategy. I’m so, so grateful for that feedback. Oh oh, thank you, thank you, thank you. Also, live sessions are nerve-wracking, but also this is so awesome. Ok, continuing, ok, grounding. Again, thank you for just totally making my ego blow up.

52:50
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55:01
It’s probably pretty obvious why at this point. I don’t really need to explain those to you, considering you know how many launches and products and the work that I put in. It’s been seven years the same way and I’m just feeling this real call to switch it up. The only reason that I actually can do this kind of switch-up is because I have the data. As you’ve seen, I’ve got proven programs, people who’ve bought, not just like I have this idea for this amazing thing and I’ve not actually sold it or marketed or launched or anything. I’m not pointing fingers at anybody, but I am because you all can call yourselves out with that. But these are proven. People have bought them. They’ve got results. We have testimonials.

55:45
This, what I’m about to share, is not a strategy that is for you. If you’re brand new, starting out like you know all that, if what we just shared with you kind of broke you a little bit, if you need to just like pause this, go outside and like take the next piece a little bit later, that’s fine, but do come back to it. But if you’re still with me. If you’re on the live you’re still with me, let me know because I’m going to go in and really share sort of a little bit more advanced, a little more advanced strategy. So, from all of the data that we collected this past two years, it’s really evident that the folks in my community need access to healing, educational resources and mentoring at a price they can afford. We’re seeing over and over not just within my personal business. I’ve talked to many friends with six and seven figure businesses who are seeing these trends. We’re all talking to each other behind the scenes, by the way, all these fancy people on the internet. We’re all just regular people. But these are trends and I really believe 2020 shifted us a lot in a big way. We all know this, but it’s also this sort of reverb that’s happening. Right, we’ve all undergone trauma. We’ve undergone this huge planetary shift, this energetic shift. We’re a little bit cautious. We need to feel safe and secure and we don’t just throw thousands of dollars willy-nilly anymore because we have to live on that money now, right, because our jobs have changed. Our lifestyle has changed, like everything. Our kids have changed. Our childcare has changed, like everything. Everything has changed, so we are needing to adapt as business owners.

57:27
So it’s my intention in 2024 to make my work more accessible, starting with this Today, this podcast. It’s very what’s it called? Not meta Is that what the word is? Yeah, it’s very meta that I’m teaching you about making my work accessible by making my work accessible Really cool, right, maybe it’s nerdy. So part of that intention is because I want to be honest.

57:53
You know my key demographic most spiritual entrepreneurs can’t afford access to the three elements that are critical to your business growth. Number one energy healings. We have got to do energy work. You’ve got to release your energy block so you can unlock your intuition. Like Amanda and I keep saying, it’s not just strategy. We are using our intuition, we’re getting insights, we’re pivoting, we’re managing our energy every step of the way. The second one is business trainings that teach you the building blocks of success. So, like I said, all of my courses have been behind a pretty significant paywall, and that’s not because I was trying to price them like crazy high. I actually have been always trying to price them super low. I usually price them 10 times below the value that they give. But I also think there’s something there. And then the third one is mentoring and coaching. You all have to have access to mentoring and coaching to be able to bring clarity and focus to your dreams.

58:52
We just talked about the hiding and the not launching and the ideas for the programs and the memberships and the things, but we don’t actually sell them ever to anyone once not even. It kind of stays and lives and dies in our mind. So I’m creating a way that you can have access to all of those things without having to sell unicorn poop on the black market. You like that unicorn poop joke? Thank you, adrienne. I was just talking about it here. I really appreciate that, like any good comic, we got a Tesla Dharma serial. Thank you for getting me and thank you for seeing me.

59:24
So here is the. What do they call it? 90,000 foot view, 100,000 foot view. This is the overview. This is my business strategy. I want you all to laugh at it, because there’s a lot of boxes and colors and what you don’t see here in this picture is all of the details, of all of the things and, like I’ve said, I’ve taken seven plus years to launch and get results that allow me to get to this point to say, okay, this worked, this worked, let’s put it together in this way.

59:56
So one of the things that is coming next week, which I guess y’all who are here are the first to know, is we’re having a $1 meditation sale. So we’re going to offer never previously released meditations. Just a handful, just a few, just a little touch. We’re offering them for a dollar, just a three of them. We’re just doing three, nothing crazy.

01:00:19
And we know why, right, does everybody remember. Let’s recall. Why am I offering something for a low pay price? It’s because how many percent? What’s the percent that people who bought once are more likely to buy again? Who remembers Everyone? This is your pop quiz. 67, yashinajana Thank you so much for playing and the fake Amanda Pickering on here For folks who are listening to the podcast. We had a little technical difficulties. Everyone’s called Amanda on here, but they are not. Yeah, 67%. So think about this. Let’s go strategy. Put on your strategy. Goggles on. If somebody buys something for a dollar, they still bought something. Right, it took out their credit card. So what we are planning to do is nurture them. We’re going to nurture them with potential low price upsells and special deals through email sequences. For folks who don’t know what an email sequence is. We’ll talk about that later on a future podcast coming soon. Wait for the slide.

01:01:18
Okay, again, it’s my intention to make my work more accessible and once these little meditation I shouldn’t say little, it’s not little, it’s a lot of work behind the scenes. It took us a while. Once this part is set up, it doesn’t really take as much effort as a launch, if you follow me. Okay, so this is sort of the gateway. Instead of a free training, this is a paid training, right? What did we learn from the paid workshops? We had a 40% higher show up rate. So people, okay, they pay, they pay attention, they pay, they buy again. Right, we’re following the trends. We’re all paying attention to this class, right? I hope this is helpful, insightful, getting ideas for yourself, getting juices going. If you have a great idea after this, you better tag me or tell me in DM because I will be excited for you and I will celebrate you. Okay, so even that $1 meditation sale you know we’re also doing. We’re doing bundles. So instead of them just having meditations on the meditation sale, we’re also going to bundle some of my most popular training programs.

01:02:22
I knew the dog was going to bark at something. It just, it just is not editing it again. I was literally writing the email today, three months, I remember. She said now I’m totally doing it. Well, we can talk about that strategy at another time, adriana, because that is also something that has flawed. We didn’t put that we want. We’re not going to talk about that. Do you want to mention it? You want to Just like?

01:02:43 – Amanda Pickering (Co-host)
because it’s in the yeah, I mean, no, I mean, and again, adriana, it depends on your people, it depends on, like I think it’s so specific. There are lots of people who do free trials and it works. We tried a $7 trial.

01:02:55 – Emily Aarons (Host)
I don’t know who they are. I don’t know who they are. People who do $1 trials that are successful. Well, I’ve heard of it. It’s a question really.

01:03:05 – Amanda Pickering (Co-host)
We did a $7 trial right. Yeah, $7 for seven days for the Mastery in Ascension membership. I mean, here again it felt like a failure, but what did come out of it was a brilliantly designed new Mastery in Ascension in sales page and getting really, really clear on where we’re going next. So, even though it didn’t feel like it worked, having said that, from the few people that did do it, we’ve had a couple of buyers that have gone on to do much higher by a price program. Yeah, the spiritual business accelerator, exactly.

01:03:36 – Emily Aarons (Host)
Yeah, so it’s not a. It’s a long game. But here’s the thing when we say we tried it, you know what that all means. It means we spent weeks making a website, making offers, making email sequences, making videos, making images, setting them up and then putting it out there. Okay, just so we’re totally crystal clear here. It wasn’t like this is an idea and then it took us five minutes. No, it takes a lot of time and energy and teamwork.

01:04:01
So next so these bundles that we’re doing we’ve got a spiritual business bundle where you can get meditations and three awesome trainings that I’ve never released the building your spiritual business that’s never been released. Launch in live with confidence that was a bonus we gave and it’s an amazing training, especially if you are nervous about going live or launching those two things. And the how to intuitively create and sell irresistible offers course, which has never been released before. The second bundle is the abundance bundle, which is a meditation and then two trainings, which is the attract financial abundance series, which people really like. We just released it and people have been like pretty into that. It’s awesome. And the shocker intensive workshop which I did when we were testing out all these numerous launches at the beginning of the year. So again, the shocker intensive workshop has been proven. People get great results from it. It works. It’s awesome. It’s awesome to make them more accessible at a price we’re going to be should just tell them what the sale is. I have to get permission from a man to do or say anything because inevitably, if I don’t get permission, she goes lighter and just like we have a wonderful, healthy, balance relationship. So we are doing these bundles at 70% off the regular price. That’s a huge amount off, right. What is my intention? To make my work more accessible. So the last bundle that we have is really mastering ascension, and so mastering ascension is evolving, in that we are now adding a bit more robust things to it.

01:05:39
I will talk about that in a moment, but here’s what I’m super excited about. Remember we talked about you can get access to me and teachings for like nothing. I’m going to be launching a private podcast called the spiritual business sessions. It’s part of the line and supple podcast, but it’s a branch, so you can grow your spiritual business from anywhere. So basically, for an $8 monthly subscription, you will get expert trainings on the go. So some of the topics that I’ve got in the queue are things like understanding the customer value journey, how to play the long game, like we’ve been talking about here, how to create irresistible messaging that you can magnetize your soulmate client. Another episode I’ve got is the sales page blueprint that actually makes you sales. So understanding what are the elements that really needed and how do you social media to attract and retain paying clients. So I’m super excited about this one because I feel like it gives me an outlet to teach like in this kind of sort of way on my podcast. You can learn on the go. You don’t have to sit in front of the computer. You’ll get bite-sized things and there’s no commitment. So like it’s not thousands of dollars, which it normally is, and these podcast topics are really part of the framework from my spiritual business accelerator program, the bigger program. So if you’re not ready for that bigger step, this is a really great next step versus having to buy an online course that you’re never going to watch.

01:07:07
So part of the play community is the mastery and ascension. Membership is shifting slightly and evolving into the spiritual business mentorship and it’s the first curated healing and learning platform for spiritual entrepreneurs. I’m super proud of this. Master’s ascension has been going on for seven years and it just keeps on getting better. It’s going to be the place where you can grow your business through live monthly energy healings, quarterly member events, on-demand courses in our loving community. So quarterly events those of you who are here who did intuition week with me, or intuition months, or money blocks, training or any of the things that I’ve offered thus far Instead of these things being outward for free and an opportunity to join the membership, I’m putting all the goodies inside of Mastering Ascension no additional cost to members of Mastering Ascension, the first one being the New Year’s Karma Cleanse that’s coming on January 1st.

01:08:10
I’ve had over, I think, 17,000 people do a Karma Cleanse with me over the years. It started off with me just doing this little ritual, my house in front of my fireplace. Then I was like, is this a thing? I’m going to do it on Facebook Live. It turns out hundreds of people were there my first time and then thousands the next time and 10,000 the next. It’s just been really a popular event. It’s one of my favorite things to do. All members of Mastering Ascension get it.

01:08:35
Then I’ve also had these quarterly events. One of them is called Business Abundance Week, then Wellness Abundance Week and Energy Abundance Week and Ultimate Abundance Week. We have these really cool weeks planned seven days, live content, classes, trainings, hypnosis, walking, meditation, wellness routines. We’re going to be making this more robust experience for members, if they want it. Instead of doing this outside thing, we’re bringing it all in house. Plus, we’re adding three business courses to Mastering Ascension though Attract, financial Abundance Series, building your Spiritual Business and the Accelerated Path, diy. Those are the karma cleanses Incredible. Thank you so much for that. This is also saying thank you, jeannie. I appreciate this.

01:09:22
There are really only two ways to get deeper, extensive and more intensive training with me. The first one is the IEA certification. That’s the six-month training. You learn energy, you learn business. We are leaving applications open for this program until the next segment starts. We’re not doing a big launch. We’re just going to take applications because, well, we do enjoy interviewing folks, but also we realize that sometimes it just takes a little while for people to realize, okay, it’s time for me to move to that next level. We don’t want them to have to figure it out in a week if they want to think about it. What we’re seeing with IEA students is they’ve known about it for a little, while the first time they found out about it wasn’t necessarily the first time they joined. We want to give people ample time to really digest and understand. This is a pretty intensive. One of our students calls it an energetic MBA. It’s a pretty intensive training. That’s a pretty big decision to make in just a week.

01:10:21
To be able to give people time to process it and actually respect the fact that all of the people in my community are highly sensitive people like me. For you to be able to go all right, let’s do this thing in a short amount of time, it could just be knocking off your equilibrium. It’s hard to make a decision when your head’s spinning like is it, isn’t it, should I, shouldn’t I? And to really give yourself the chance to integrate, breathe into it and process. That’s part of why I wanted to leave the applications open for IEA.

01:10:53
The spiritual business accelerator was created because really none of my clients had business plans or strategy in place and for me, I felt like I don’t want to do people a disservice by teaching them only so much and then they’re off to their own to figure it out in the cold winter. I wanted to be able to create a container for 12 months where where both of them and I are literally walking you through step by step, how to get your messaging, how to cultivate your offers, how to bring people in, how to look at your data and all of the different components, kind of like we just give a big overview. But I wanted people to do that with people and not just tell them this is what you’re going to have to do someday when you grow up and become a real big business. But I really wanted to bring it next level of nurturing in there. So my non-launch strategy is really seeding what’s included in these programs with the lower price options, with the new podcast, with the direction of Mastering Ascension and I didn’t include this in the slides, but Mastering Ascension is also going to have a quarterly coaching option for folks If they want to start getting some coaching with me at a fraction of the price that normally would cost. We’re going to be offering that in January, but you can get Mastering Ascension. These are the three extra courses Karma Cleanse so I’m missing everything at under $1,000. Like it’s pretty remarkable. We’re making it really, really affordable and my intention is really that folks start getting wins with the lower priced option so that they’re ready when other things are offered in the future.

01:12:31
So that is my nutshell hour plus podcast episode. I really am proud of the last seven years in business. For folks who are new to me, I don’t think many people who listen to my podcast are, but who knows, maybe some new listener just happened to stumble upon this huge recap episode. This is not the standard, but you will know that, being in online business for just over seven years, I’ve learned a lot. I’m very proud of my results.

01:13:01
I’m very proud of, in the last two years, the results we’ve created, and I want you all to know that this wasn’t something I knew was possible for me before I went online, and online business has given me a platform to be able to share my work, to share my teachings, these courses, this healing work in a way that I would have never been able to do when just my brick and mortar. I never knew this was possible before. Nobody ever taught me that it was possible, and so I hope that from this podcast, you can see what a privilege it is to be able to have your work out there in the world. It really is a privilege we take for granted how easily we can reach out and help somebody. There are billions of people on the planet, people suffering every day, people who are having a really hard time, and when you are not sharing your work in the world, when you are not saying that one thing, when you are not helping that person is not getting the help that they need, you hiding is not going to help anybody. People need help right now, and so I hope that, if nothing else, this podcast episode helped you to see what’s possible for you when you do take yourself in this work seriously, that you’re here to share, that there are ways to do it in a way that feels really good, in a soulful way, in a really aligned way.

01:14:30
And I do not want anybody to think that I built this overnight. My business in the brick and mortar was I mean, I started when I was 22 years old and I struggled for a really long time and kind of gave up off and on, because my vision and my mission felt big, but I had no idea how to achieve it. So I don’t want you to see yourself and your results and go oh, emily has 3,000. She deleted 3,000 people. I don’t know, I don’t even have 300 people. I don’t want you to look at yourself and compare in that way. That’s not my intention. I’m not here to boast ego. In fact, in some people probably have better numbers than I do and I really don’t care. I really don’t. But my hope and my intention is that you can see yourself as somebody who it’s possible for too, and I really would love to support you in any way I can. My intention is not to work 60 hours a week. In fact, most weeks I work around 25 to 30. I have Amanda on my team. I have Shauna on my team. I have another member, jamie, on my team. I’ve hired people in the past seven years. I think I’ve hired about 15 people in the past seven years.

01:15:41
This is not a solo mission. There’s a lot of things that you can learn If you want to. There’s a lot of free resources out there If you want them. I hope that I can provide some amazing valuable resources, and if you found this resource valuable, I know you’re going to love the new podcast that’s coming out pretty soon. You’re so welcome Adriana. You’re welcome Jordan. You’re welcome Adina. Thank you all for being here.

01:16:06
Amanda, I don’t know if there’s anything else that you wanted to share before we sign off. I’m so grateful. So many people stuck in here with us. This is pretty outstanding. So what I was going, what I was trying to get at, was this is not so that you can build a business that you don’t love, that makes you work growing hours.

01:16:24
Everything in my business is designed to fit around the lifestyle I want to live, which is plenty of time with my family, plenty of time outside, plenty of rest, plenty of play and working with people who I absolutely genuinely love and adore. So I hope that sharing this little window into my world can show you that as well. I hope that’s what I accomplished. So, if it was helpful for you, share this with a friend. If you’re watching me right now, you can always take a real quick screenshot of me doing some weird pose. Share it on your Instagram stories. Tell a friend. This episode will air in a couple of weeks, but obviously you got first access to it. Spread the word if you can, and I hope that this was helpful. I’ll see you all in 2024. We got so much amazing things to do together. Thank you for being here. Lots of love.