EP10: How To Best Serve Your Facebook Group with Christina Jandali

In our 10th episode of the Aligned & Unstoppable podcast, Christina Jandali joins Emily to discuss proven strategies that help online business owners stand out, get seen and create consistent profits using a free Facebook Group. Christina is a confidence-boosting, cash-creating Success Coach for entrepreneurs “whose dreams stretch way beyond a corporate career”. Listen in as she gives advice on winning content strategies, the importance of consistent growth and creative ways to make offers to your clients.

Episode Highlights:

  • Christina’s life changed when her daughter was born: She made a commitment then to pave the way for her by showing her what it’s like to pursue your dreams.
  • She was growing her coaching business painfully slow by attending networking events when she discovered the power of the online space.
  • Even as she began to build her list online, she still felt things were really cold and there was a missing connection with people.
  • This is when she came up with the idea of starting her own community – her own Facebook Group, and her income grew substantially.
  • Initially, her primary focus was on growth: She grew the group to 865 members in the first month!
  • As the group began to grow she developed a content strategy that focused on 3 things:
  • 1) Building Engagement
  • 2) Generating Leads
  • 3) Leading Into Sales
  • Don’t forget to consistently make offers to your clients.
  • Conversion rates from Facebook groups can be 2-5X more than from email lists.

3 Key Points:

  1. Your Facebook group runs parallel to your email list: The conversation happens in the group and the email list is the actionable piece.
  2. Engagement in your group is going to be dependent on the REACH of your posts, so you want to make sure there is consistent growth in your group.
  3. If you don’t have a content strategy in place then you’ll end up outlaying a lot of time without seeing comparable results

Tweetable Quotes:

  • “We have “comparisonitis” of other people – where we comparing our whole life reel to someone else’s highlight reel” – Christina Jandali
  • “When was the last time I made an offer?” – Christina Jandali
  • “Your facebook group should be growing your email list for you” – Christina Jandali
  • “It’s not about you, it’s about your people” – Christina Jandali
  • “Get into the internal.” – Christina Jandali
  • “The quality of our life is determined by the questions we ask” – Emily Aarons
  • “Everyone has a desire to be heard” – Christina Jandali
  • “What do people need to know in order to buy my offer?” – Christina Jandali
  • “There is no other person in this world that can connect, teach and land with people in the way in which you can” – Christina Jandali

Resources Mentioned:


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