In our 10th episode of the Aligned & Unstoppable podcast, Christina Jandali joins Emily to discuss proven strategies that help online business owners stand out, get seen and create consistent profits using a free Facebook Group. Christina is a confidence-boosting, cash-creating Success Coach for entrepreneurs “whose dreams stretch way beyond a corporate career”. Listen in as she gives advice on winning content strategies, the importance of consistent growth and creative ways to make offers to your clients.
Episode Highlights:
- Christina’s life changed when her daughter was born: She made a commitment then to pave the way for her by showing her what it’s like to pursue your dreams.
- She was growing her coaching business painfully slow by attending networking events when she discovered the power of the online space.
- Even as she began to build her list online, she still felt things were really cold and there was a missing connection with people.
- This is when she came up with the idea of starting her own community – her own Facebook Group, and her income grew substantially.
- Initially, her primary focus was on growth: She grew the group to 865 members in the first month!
- As the group began to grow she developed a content strategy that focused on 3 things:
- 1) Building Engagement
- 2) Generating Leads
- 3) Leading Into Sales
- Don’t forget to consistently make offers to your clients.
- Conversion rates from Facebook groups can be 2-5X more than from email lists.
3 Key Points:
- Your Facebook group runs parallel to your email list: The conversation happens in the group and the email list is the actionable piece.
- Engagement in your group is going to be dependent on the REACH of your posts, so you want to make sure there is consistent growth in your group.
- If you don’t have a content strategy in place then you’ll end up outlaying a lot of time without seeing comparable results
Tweetable Quotes:
- “We have “comparisonitis” of other people – where we comparing our whole life reel to someone else’s highlight reel” – Christina Jandali
- “When was the last time I made an offer?” – Christina Jandali
- “Your facebook group should be growing your email list for you” – Christina Jandali
- “It’s not about you, it’s about your people” – Christina Jandali
- “Get into the internal.” – Christina Jandali
- “The quality of our life is determined by the questions we ask” – Emily Aarons
- “Everyone has a desire to be heard” – Christina Jandali
- “What do people need to know in order to buy my offer?” – Christina Jandali
- “There is no other person in this world that can connect, teach and land with people in the way in which you can” – Christina Jandali
Resources Mentioned:
- Christina’s Website – Deliver Your Genius
- Deliver Your Genius Facebook Page
- Instagram @Christina.Jandali
- Get in Touch with Christina
- Freebie: Grow Your Facebook Group – 5 Day Challenge
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