00:02 – Emily Aarons (Host)
Hey listeners, I wanted to hop into this week’s podcast to share something that I’ve been using for about a year now and I’ve just been so in love with it, which is FLFE Focus Life Force Energy and what it is is a service that provides a higher level of consciousness directly to a mobile device or to a property. I personally love it on my phone because I can do a boost before I go live. I can use it when I’m going to have a tough conversation, just to get a higher level of consciousness as well as EMF mitigation. So it’s kind of like taking a bubble of positivity with you, and it’s super supportive, not just for your energy, but also for your health, for abundance, as well as relationships. So, as a podcast listener, I want to get you to try FLFE completely free. Now. This is an amazing opportunity to get a 15 day free trial. You don’t have to enter a credit card. That’s right. You can try it for free without entering any information. So head on over to EmilyErenscom. Forward slash. F-l-f-e. That’s Focus, life Force Energy. You can learn all about FLFE and the multiple benefits that it provides. This service is so incredible. I’ve actually recommended to all of my practitioners to help them to raise their level of consciousness so that the work that they’re doing out there in the world is amplified. I know you’re here for a reason. I know you’re here to help more people and to make a positive impact in the world. Flfe is absolutely a great way to do that. Again, emilyerenscom, forward slash F-L-F-E to start your 15 day free trial.

01:47
Today You’re listening to the Aligned and Unstoppable podcast. I’m your host, emilyerens. I’m an entrepreneur and highly sought after energy healer with over two decades in practice. I’m a mixture of high vibe energy and cutting edge strategy with a little dash of unfiltered real talk, making this the one and only podcast that gives you a down to earth approach to business and spirituality. Doing it each week to get out of the stress of overworking so you can build a brand in alignment with your soul’s purpose. If there’s one thing I’ve learned the hard way, it’s that you have to stop looking outside yourself for the answer and start looking within. We all have a unique path and it’s time you start trusting in yourself. The truth is, you already have everything you need. You just need to learn how to access it. Now let’s dive in. It’s time you experience business and soul alignment.

02:51
Welcome back to episode 445 of the Aligned and Unstoppable podcast. I’m your host, emilyerens. I’m very happy to be here with you and talk about something that it seems that everybody keeps saying I need help with creating digital products. I love this. I’m very happy that my audience is wanting to learn about digital products. I’m happy to teach you how to create your first digital product.

03:17
In this week’s episode, I’m going to be talking about really creating and crafting your first offer. Now, it’s really nice to have a dream, to have passive income and money while you sleep, but it’s not as simple as that. In this episode, I’m actually going to give all of my podcast listeners a special promo code so that you can get my training how to intuitively create and sell your irresistible offer. It comes with a workbook and it comes with a meditation. Basically, it’s going to help you, step by step, to create an offer that people want. This can be something that you have. Maybe it’s a digital offer, like a program or a course or a meditation or hypnosis or whatever it is that you have that can be sold digitally. But that training is so, so helpful to just get you started. Let’s dive in Basically.

04:19
Folks who are going to be listening to this episode are one of three groups of people and you can decide which one are you. Are you number one? You are somebody who has a concept, an idea for a digital product. Nothing really in stone kind of things are swimming around your headspace. Number two you’re somebody who has the idea more flushed out. You’re like this is what it’s going to be. I just haven’t done it yet. Or you’re number three, which you have a digital product and you’re wanting to maybe fine tune or make it, maybe better in some way, improve it. You don’t have to do the messaging or the marketing or you need more people to come into it and get it. Whether you’re one, two or three, this episode is going to help you to improve where you’re at.

05:13
Let’s just take it from the beginning and assume that everybody is wanting to improve their offer or wanting to create something. The first place you’re going to need to start out with is maybe grab a piece of paper pen. I have actually been really enjoying using Canva whiteboards for this process Because it’s really simple and organized. I don’t have to erase anything or rip my paper out. I like to use the whiteboards because you can make these sort of digital sticky notes and you can create arrows and you can color code it. It’s actually something I just used recently in one of my coaching groups the Spiritual Business Accelerator, to help my clients to map out their offers, because it’s really a good idea to know, from beginning to end, what is your client’s journey going to look like.

06:08
Hey friend, I wanted to hop into this podcast episode to share with you my favorite coffee alternative that doesn’t give you anxiety or stress or make you have an afternoon crash. That is why I’m talking about mushroom coffee. And listen, I have been a coffee lover for most of my life. I like it, drink it black. I really do love the taste of coffee, so finding a good tasting coffee that performed well, that didn’t give me the jitters, was really important for me, and I’ve tried a whole bunch of them.

06:38
And the one that I’ve really become obsessed with over the last year plus is called Everyday Dose. It is a blend of mushrooms from the fruiting body, not just the mycelium, so it has lion’s mane and chaga. It also does have a coffee extract in it, so it does taste like coffee. Plus, it has collagen and l-theanine, so l-theanine is that I also take on a regular because it helps with lowering stress and as busy entrepreneurs, I know you got stress. So I would love for you to take a try of Everyday Dose. I know it will change your life the way it has changed mine, and now you can try it out as only a dollar a day. So they have these really cool starter kits that come with a little electric rechargeable frother, there’s a cool spoon and a resealable, refillable container. I love it. I think you’re going to love it too. You can head on over to my very special link. It’s called EmilyArenscom forward slash start dose. That’s EmilyArenscom forward slash start dose. I think you’re going to love it as much as I do. Now, listen, I know we all have different dietary sensitivities, so you know it’s gluten free, it’s paleo, it’s keto, it’s soy free, it’s dairy free, there’s no sugar and it is non-GMO. So I want you to understand that I would never recommend something unless I had personally tried it and loved it, and this is how I feel about everyday dose. So head on over to EmilyArenscom forward slash start dose today. You’ll thank me later. I’m getting ahead of myself, so let me back up a little bit.

08:15
When I first started to create a digital offering. I started with meditations and at the time, I didn’t have anything other than meditations to sell. I was creating coaching programs. I hadn’t created any courses, so I was really very, very new to all of this and so I wasn’t seen beyond my nose, basically and I’m sure that a lot of you who are the ones are in the same category. So I want to help you with crafting more of a strategy when it comes to creating your digital courses. So at the time, I knew I wanted to create some meditations that had energy healing in them, but I didn’t think beyond that. So this is an opportunity right now to start considering who your soulmate client is and maybe begin to visualize them.

09:06
I love leading meditations on this so that you can get into the energy of where your soulmate client is. So you simply just call in your highest soulmate client, connecting with them where they are at today. What are they struggling with? What is keeping them up at night? What is on their heart? What is troubling them that you can help them with, and start to kind of tease it out when you’re connecting with them energetically. Is it their health, their life, their relationships, work, finances? Figure out who your soulmate client is and really the nuances of who they are. It’s a lot easier to help the one person when you connect with the soulmate client versus thinking of all of the people at once, and what one person might want is different than what another person wants. Just think of one person and is there something that you can help them with to make their life easier or solve their problems? So when you kind of connect more energetically with your soulmate client and some people might not know who that is. So for this exercise you can just make some one up.

10:19
But a lot of you do have kind of a broader idea of who you want to help, and that’s how I was. I knew I wanted to help people who were entrepreneurs. So in my mind the problems were people needed to make more money, get more clients, improve their finances, reduce their stress and anxiety, overall well-being. So I had these list of problems that they were struggling with, and so I immediately thought I’ll make a meditation to solve those problems, which is exactly how I started. I started making meditations to solve those specific problems and I named them. Things like attract your soulmate clients with ease and expand and relax and let’s see soulbook healings for higher levels of income, right? So all of my digital products were for a specific problem, for a specific person, and they were very clearly outlined. So I would maybe pause this and do that step for yourself.

11:25
Because the problem is and this is the sad part is that most people who are listening to this you’re probably thinking, okay, I want to help people and I mean, I just helped somebody with this last week. They said I have a meditation to help with transitions and I said, okay, what transitions and who is transitioning? And so we can find ourselves kind of thinking of who this person is and not knowing them deeply, right? So is it a transition for a new job? Somebody’s becoming a parent for the first time? Somebody just died, right, the loss of a pet. There’s so many different things that if you’re not narrow and specific, it’s not going to resonate with anybody. So get yourself really clear with this and, like I said, once you understand who it’s for your soulmate client and how you can help them and solve their problems. And what is that big transformation when they use your digital product? Hmm, now that one can be tricky.

12:31
So for me, with meditation, the transformation was they would feel more calm, more at peace, more aligned, they would feel more connected with their soulmate client. It would help them to make more money. It would help them to sleep better, to relax their mind, to connect with the universal flow of abundance without effort, activate their more abundance in their life. So I’m giving you just like a long list of transformations Now in the program how to intuitively create and sell your irresistible offer that you get a discount on. This walks you through all of the steps and actually like a lot more. So this is just scratching the surface. So if you want to take it deeper, it does come with a workbook so you can get all of these questions prompted to you, as well as ways to actually position it and sell it.

13:35
So once you’ve kind of got that you want to understand, you say who it’s for, what it is and what’s the transformation. That in and of itself is probably more work than you’ve ever done, and if you know what the transformation is, then you can kind of see what would the next natural step be. So if you’re somebody who does group programs or one-on-one sessions, you could see how if you had somebody who is brand new and enjoyed a single meditation, that perhaps they might venture into wanting something else with you, a group or individual program. So it would make the most sense if, as you’re creating this, you have that in mind and you can understand the journey that your customer could potentially take with you. And not all of your customers will take this journey, but at least if you have it in mind, it kind of gives you and your soulmate client an idea of where this is going.

14:38
So like, is this just a meditation, one and done and that’s it? That’s all you’re giving me. Or is this opening us up for more opportunities in the future? And this is where those like Hanva white boards really come in handy, so that you can kind of map it out. So step one is my free offer or my low price meditation or whatever the thing is that you’re leading people into. Step two is they join my course, my group program. Step three is they start working with me individually. So maybe it’s as simple as that. Give yourself a few minutes to really map this out, because it’s going to make it easier when you go to create your digital product.

15:20
Also, I will say this not all digital products are created equal. Like I’ve been talking about a meditation, which is very different than selling a course. It’s very different than selling a certification. It’s very different than selling a group online program. So I’m giving this one example, but all of the other ones I just mentioned are also considered digital products. So the main thing with a digital product is that you need to have some kind of software that makes delivery easy for you. So I’m not saying you have to get super techy right up front immediately, but again, if you are thinking about creating a digital product, it means you’re probably going to need to send it to somebody. They need to get access to it. You need to possibly receive payment or at least an exchange of their email address for it. I also believe links beneath this podcast in the show notes for the software that I use and recommend. Not everybody is going to be at the level that you’re ready to invest in some of these programs or software systems. But I will say this if you are listening to this episode and you are considering making your first digital product, you’re probably going to need to invest in something, and I would recommend a few different types of software.

16:51
I’ve used different things in the past and have since stopped using them because they were too cumbersome and too challenging or too expensive. So some of the systems that I use might not be right for you, but I will still recommend some of them. One of them is lead pages. It’s definitely a great one to have to collect email addresses. I would definitely recommend using ConvertKit for emailing your customers and being able to tag them and give them offers and send digital products. And then, for maybe a bit more advanced, I also use Kajabi. So there’s sort of three different systems. You don’t need them all, but certainly they all work very well and I use all of them, so I’ll leave those in the podcast show notes below.

17:39
When I transitioned out of the brick and mortar in my healing business and started to transition online, I found myself really confused and trying to figure out the solution to make all of these ideas of mine work together. I wanted to sell meditations, I wanted to have a membership, I wanted to be able to take payments that were reoccurring and to send emails and to create websites, and it seemed like I had to invest in so many different systems and sometimes they wouldn’t even work together. Well, that all changed when I found Kajabi. That has been such a life send. I love Kajabi because it’s easy to use, it’s super user friendly, there’s great reporting and it makes it seamless for my customers to find me and to buy any of my products or services. I highly recommend Kajabi and if you want to check it out right now, you can head on over to EmilyArenscom. Forward slash Kajabi and you can take a test drive, see if it’s something that works for you. But I know you’re here because you’re ready to take yourself and your business seriously and really Kajabi is the easiest place to go to start building your online business. Again, emilyarenscom, forward, slash Kajabi and get started today.

19:01
So let’s get into the fun parts, okay, of creating digital products. So you know who it’s for, you know what it is, you know what the transformation is. Now you need to actually create the thing. Part of creating it which maybe doesn’t sound as fun as I think it is is researching. So you know, you may have already created it and I’ll just stick with the theme of meditation.

19:27
I remember when I created my first meditation Attracting Soul my Clients with Ease. When I created it, I shared it with a group of peers who were in a mastermind group with me and it was the first mastermind I’d ever invested in. I didn’t know what I was doing. I don’t actually think the person running the debt either, but it was about 10 people in it and I was able to ask them for their you know, five, 10 minutes of support. Can you listen to this meditation, let me know what you think and just be honest, like can I improve it? Did it work, did it not? What kind of things happened when you listened to it?

20:02
So the first step is really to start getting feedback on it, because the way that we get more people to sign up for things and to buy things is to let them know how effective it is. And the only way to let people know how effective it is is for people to start utilizing it and for you to start getting testimonials back in return. So I shared it with some friends in my mastermind and quickly I said how was it? I don’t know if it was very good, my voice is probably really terrible. I don’t know if anybody likes it and immediately they started saying oh my God, emily, how did you think your voice is terrible? It’s so relaxing to hear your voice.

20:41
And I started listening to this meditation every day because the first time I listened, some random person found me and started working with me and the next day the same thing happened. And each time I listen, I get more people who find me out of thin air and I’m literally seeing what’s happening in the meditation happening in my reality. I am actually attracting my soulmate clients and I was like what? No way. I was so delighted. I mean that was my intention, but nobody had listened to it. So when you actually start to get that feedback, you got to share it. So I started to share it and I started to post it. I eventually made I think probably some sort of website or opt-in page at the time where people could exchange their name and email or their I think I sold it actually where they could see testimonials from real people listening.

21:34
So this is a really important part that you do need to get that. You do need to get that feedback and, as you can hear in my voice, it definitely boosted my confidence. So when you have a concept I’m going to go back to the meditation for transitions or healing for transitions it’s so vague and non-specific no one wants that. You need to be very clear and specific for people to want it and so, once you do put it out there, get some feedback. So you know you can share it with friends and get their feedback. You can share it with clients and get their feedback. You can share it with a small group of people and say, listen, I’m going to be selling this meditation or hypnosis or PDF or checklist or whatever it is that you’re going to be offering. I’m going to be selling it, but for right now, I’m only offering to a handful of people just to get some feedback. If you’re somebody who would be happy to share some honest feedback with me that would be posted publicly, I’d be happy to share this with you now, and it’s a good habit to get into asking for that feedback.

22:36
So those are the first kind of general steps that you’re going to want to take when you’re creating your first digital product Understand who it’s for, why they need it, why now, what is that transformation? And once you start to put some of the pieces in motion, I want you to start getting some feedback. Now. I know there are probably 200 more steps into creating your digital product. That’s why I’ve simplified it. I made it a little bit easier to give you a whole bunch more steps.

23:07
That is linked below how to intuitively create and sell your irresistible offer. You can get it with a discount coupon code for all podcast listeners. It’s going to go over really in-depth questions about how to craft your offer. Then it gets into. So part of selling is research. Right, you’re putting things out there, you’re getting feedback, you’re setting goals, you’re setting scarcity and you’re really putting together ideas for how you are going to market it. And so this training really takes you through all of that, because part of it, it’s like you’re literally becoming a new version of yourself because you’re selling this thing for the first time. You’re creating a call to action. You’re being unapologetic with saying this is amazing, it’s so good. These are my testimonials, this is my feedback, it works. And you’re creating this new commitment level for yourself and your business Because you’re saying, listen, I’m gonna take myself seriously, I’m gonna invest in these online platforms so that I can host it and sell it really easily. I’m literally becoming a business. This is not just for the side hustle folks who are like I’d rather have my nine to five job and think about having a digital product and I’d rather just do Reiki on my dog. This is not for you. Probably. It’s for people who are ready to step in to being serious and taking themselves seriously and seeing themselves as a professional and not an amateur entrepreneur. So, part of this selling and for this training that I’m offering the discount on, it’s gonna teach you a lot about conversion rates. It’s gonna teach you about the mindset behind selling. It’s gonna teach you about how to track things, how to do a full debrief, and I also do link up some different book recommendations for how you can clarify your offer. There’s a whole launch map where you can map out the days and what you’re doing. There’s a whole journaling section. It’s an awesome opportunity if you’re ready to flesh out your offer even more.

25:20
When I was starting my online business, I realized pretty quickly I needed to build a funnel, and that was an easy way for people to opt in, to give me their name and their email address to join my email list, and I could send them a meditation, a PDF, a workshop, a video or something really special that allowed them to start building that no-like-and-trust energy with me. And the best way that I found to do this was through using lead pages. Lead pages has proven templates that are guaranteed to help you with the design. You don’t have to have a blank screen and become a web designer. Suddenly they have templates that you can plug and play your message with your images, with your wording, but they are really easy to use and I find that their chat support is really responsive as well. So if you are looking for an easy way to start collecting leads, build your email list, starting to build that no-like-and-trust factor as well, I highly recommend you check out lead pages. You can head over to emilyaronscom forward slash lead pages to get started today. They have a really low price, easy to start option and I know you’re gonna love it as much as I do. Now. I love lead pages for another reason. It’s because of their tracking. You can see when your lead pages are working by the conversion rates. They track the number so you can see immediately if it’s working or if it’s not and how to tweak it. And they also have diagrams inside to say this has to change or this has to change. So it’s really easy to start using lead pages right away. So again, emilyaronscom, forward, slash lead pages and get started today.

27:11
Now I know you’re listening to the Align and Unstoppable podcast. This is my free podcast and of course you probably already heard we do have a brand new private podcast that is essentially deeper level trainings, kind of similar to this. It is completely ad-free and it’s basically every other week me teaching and coaching something that is current, something that is working in spiritual entrepreneurship to help you grow from the foundation all the way up to making a wonderful, profitable and sustainable business, and I would love for you to check it out. We’ll have the link below. You can also just head over to emilyaronscom forward slash sessions. It’s right there on my website on the podcast page. You can take a look.

27:57
It is so affordable to get coaching and teaching with me. It’s only $8 a month and those of you who decide to subscribe for the full year, you can put your name in to get a full business audit with me and Amanda. Well, I shouldn’t say full, it’s a half an hour business audit with me and Amanda, which is really, really powerful. The folks who’ve been doing them are getting so much out of it and it’s helping them to not just hone in their target market but to really see themselves as a professional and see where there are gaps.

28:29
Like a lot of times, as spiritual entrepreneurs, we see ourselves like we think we’re doing all the things and it feels so busy and chaotic and you kind of don’t know where to focus and where to go next. And the business audits have been very instrumental with helping people to find that focus, as has been the spiritual business sessions, where, instead of feeling like you should be doing 20 things at once, the spiritual business sessions are helping you to say, ok, just focus on this one piece. Ok, in two weeks, now focus on this next piece. And it’s a really nice way to keep you accountable, to moving the needle forward and really genuinely helping you grow your business. You know, one of the things I hear all the time from folks in my community from online, from DMs, from emails is that, folks who are in my community, you’re highly sensitive, you’re spiritual entrepreneurs, you want to help people. You genuinely want to help people. You genuinely want to make a difference in the world, but sometimes you are kind of going about it backwards or in sort of the wrong order.

29:39
Sometimes we think, oh, we have to only focus on social media and post-social media content, and that doesn’t usually work for a number of reasons, and what I want to share with you is that, as spiritual entrepreneurs, we have to do things a little bit differently than other folks. We need to do it in our own way. It needs to feel like a heck yes in our body. We need to feel lit up, turned on and excited about what we’re doing. Otherwise it’s just not going to work. That’s why, when we follow other people’s strategies or systems or frameworks, it generally doesn’t work out for us.

30:21
So something I’ve kind of done recently is started opening the question well, what if there was another way? What if we could revolutionize your learning experience so that you could have access to me, my teachings, my strategies currently not just from things in the past as a pre-recorded program, but really in the moment. So that’s why I created the Spiritual Business Sessions podcast. It is truly the first private podcast for coaches, healers and leaders. It is literally a whole new category of its own, so that you can really learn how to help other people, how to make a difference and really, in a nutshell, it’s how to attract more clients and how to make more money right now. So each of my bi-weekly sessions will progressively build on the next, so you can learn at a pace that works for you from literally anywhere. So instead of spending hours on your computer watching pre-recorded courses, you can pop in your earbuds, your headphones, and go for a walk out of nature, or go sit on your meditation pillow or go lay down in bed whatever feels great for you.

31:38
The Spiritual Business Sessions podcast is an amazing opportunity to get unlimited access to dozens of expert trainings by me, directly to you and at the most affordable rate, so that while you’re learning the step-by-step process how to grow your spiritual business, you don’t have to spend a fortune and you also don’t have to take tons of hours to be able to learn it and then implement it. So I’d love to offer this to all of my podcast listeners. I know you love podcasts because you’re here, so for a special time, I’d like to open up the doors for you to join the Spiritual Business Sessions podcast. It’s only $8 a month. You can cancel anytime or, for folks who decide to join annually, I’m going to be selecting three lucky annual members to receive a 30-minute live business audit with me and my COO, amanda, this year. So head on over to EmilyArenscom forward slash sessions to learn more about this revolutionizing podcast slash learning experience and you’ll learn how to grow your business from literally anywhere. This is not a cheap inversion of classes. This is full-on workshops, courses that I’m delivering to you in real time, that are current and up-to-date with today’s strategies, what works and what doesn’t work, and how you can apply it right now in your own business. Head on over to EmilyArenscom forward slash sessions and join us today.

33:20
I hope you enjoyed this week’s episode. If you did, please take a screenshot right now, post it to your Instagram stories and tag me at EmilyArens. If you have not yet left a review on your favorite listening platform, would you be so kind as to leave me a kind, honest review, whether it’s on iTunes or Spotify or Google, wherever you listen to this podcast from. Your reviews mean the world to me and I would love to share them on my next episode. Thanks so much for being here. I’ll see you on the next episode. Lots of love Music.